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Gentell Releases New Product Packaging

New Gentell packaging helps medical professionals and is suitable for retailers


August 1, 2012, Bristol, PA – Gentell, Inc. (, a leading manufacturer of wound and skin care products has released its first products in a new generation of packaging.  “After testing many designs with nurses and retailers,” says Gentell founder and Executive Vice President, David Navazio, “we learned that our customers want clear identification and product benefits so that they can easily select the correct product under stressful conditions.”
Since its founding in 1994, Gentell has been a leader in Hydrogel, which speeds wound healing by maintaining a moist environment.  “It made sense that our first upgraded package would be Hydrogel,” says Navazio.  “The name, ‘Hydrogel,’ can be clearly read from across the room, and the Hydrogel package and matching cap pick up the identifying blue color of  the Gentell logo.”
Gentell President Fred Brotz notes, “The new packaging is the logical extension of our plan to provide the best possible wound and skin care products at the best prices while manufacturing here in the United States.  Gentell’s new high-speed bottling and labeling lines ensure that our U.S.-based manufacturing plant has a price advantage over our foreign competitors.”

The new Gentell Hydrogel package also includes product benefits that will help retailers sell Gentell Hydrogel.  In addition to the green Aloe Vera symbol, the package notes that Gentell Hydrogel has these attributes:

  • Hydrates and protects for 24 hours
  • Richer formulation for easier application
  • Crystal clear for easier observation

Gentell’s new packaging for its Shield & Protect Anti-Fungal Moisture Barrier Cream is also easy to read from across the room.  In addition to a seal that notes “Non-Sensitizing, Non-Allergenic,” Gentell Shield & Protect Anti-Fungal also promotes three key benefits:

  • Shields skin from wetness with Zinc Oxide
  • Protects skin with a Dimethicone barrier
  • Nourishes skin with Vitamins A&D

“We are very pleased with Shield & Protect,” says Navazio, “because, while it is thick enough to protect the skin, it will not clog the pores in adult diapers, which is a critical problem for nurses and patients.” 

Gentell Hydrogel and Shield & Protect are now available in the new Gentell packaging.  Gentell will release new packaging for many of its other products through 2012.
About Gentell
Gentell wound and skin care products help heal and prevent wounds in nursing homes, hospitals, wound care centers and, through home health care providers, in patients’ homes.  Gentell customers share three common problems: 1. Lingering, undocumented outcomes, 2. Confusion caused by the thousands of wound care products being offered and the plethora of new technologies, and 3. Increased costs as Medicare benefits are cut, corporations reduce staff and health care organizations look to reduce costs while improving or maintaining their level of patient care.  The Gentell Wound Advisor, Gentell Fastcare Wound Documentation System, and other Gentell products and services help solve these problems by providing electronic documentation, quick access to information and reduced costs.  The best way to heal a wound is to address it quickly and to pay attention to it.  Gentell’s tagline is, “We make it better.”  We heal wounds, and we make better wound-healing products.
For more information, please visit  For a narrated online presentation about Gentell, please see:
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Glenn Paul
Gentell, Inc.


 wound skin care products
 nursing homes

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