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Leading Internet Retailers, Analysts, and E-Commerce Industry Experts Gather at MarketLive E-Commerce Summit


MarketLive User Conference Opens to Three Days of Advances in Online Retailing

NAPA, CA, 02/28/2005, MarketLive, Inc. (, the leading provider of e-commerce technology and services for Intelligent Selling® on the Web, has kicked off its annual E-Commerce Summit today in Napa, California. The event serves as an industry forum for online retailing with a focus on leading-edge, next-generation technologies and business practices that affect online consumer sales growth. Industry leaders have come together to discuss online retail design -- both consumer facing and internally facing -- designed to optimize online retail sales.

Attendees of the E-Commerce Summit are expected to top 175 executives -- an extraordinary, select group of management leaders at the helm of many of the Internet’s most popular, highly trafficked online stores. MarketLive’s user base consists of executive managers of name brand online retailers, catalogers and boutique favorites including A/X Armani Exchange, Caswell-Massey, Stride Rite, Sundance Catalog, and Garnet Hill. The online storefronts using MarketLive® technology are estimated to attract a consumer audience base generating 600M user sessions annually transacting over two billion in sales.

“As online retailing continues its high growth rate of adoption among consumers, retailers are faced with the challenges of more competition and increased consumer expectations. Retailers can develop a competitive advantage by designing the correct blend of consumer-oriented product offerings, marketing campaigns, and customer service,” said Ken Burke, CEO of MarketLive, Inc. “MarketLive continues its commitment to deliver advances in technology to push the envelope in Online Retailing to optimize the consumer shopping experience and ultimately our clients’ sales.”

MarketLive’s Intelligent Selling solution is available as a hosted application, providing users with the ability to eliminate internal development and management costs. The platform offers a high level of control to executive management to customize online marketing campaigns, product displays, customer service and product fulfillment with a highly consumer-oriented focus. MarketLive technology offers a single, integrated solution for executive management, eliminating the need for in-house software development and software management.

Event participants begin three days of breakout sessions, hands-on system training and peer networking with executive leaders. Keynote speakers at this year’s event include Toby Lenk, President, Gap Inc. Direct, responsible for Gap’s online businesses including Gap, Banana Republic, and Old Navy, Carrie Johnson, Principal Analyst Forrester Research, and Lauren Freedman, President, the e-Tailing Group.

About MarketLive, Inc.:

MarketLive ( is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company’s enterprise-class Java™-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.


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