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Poor but Pretty? Despite Downturn, Beauty Industry Growing

Targeting Recession-Rattled Consumers, Palisades Brings Beauty Products to the Web


WATERBURY, Jun 15, 2012 - Palisades Modern Beauty, a retailer of luxury cosmetics, anti-aging creams, hair care products, and tanning lotions, announced the launch of an interactive website aimed at customers on a shoestring budget. The online store,, brings together stylists with over 30 years of experience in the beauty industry and technology entrepreneurs to produce a website that provides discount beauty products, along with beauty tips, trends, and how-to videos.

Palisades’ launch corresponds to a time of unprecedented growth in the beauty industry. Bolstered by a year-over-year growth rate of 29% in 2011, the beauty industry has many financial analysts scratching their heads. While the middle class has traded vacations for “staycations” and meals out for potluck dinners, demand for designer beauty products has endured. But is demand everything?

Karl D. Shehu, the Oxford-educated managing member of Palisades, stresses that despite the numbers, the middle class is being left behind by the beauty industry. “Upon closer examination, the growth-rate is illusory,” Shehu said. “Distributors and manufacturers have passed along higher production costs to salon owners, and salons have raised their prices to compensate.” Shehu’s father, Karl Sr., has owned and operated a salon in Waterbury for 40 years. Like many salon owners, he has scaled back the amount of products he retails to compensate for the declining demands of his customers. “With luxury hair products being sold at CVS and Target, customers are not going purchase a $15 bottle of shampoo after paying $30 and up for a haircut,” the elder Shehu said. In launching Palisades Modern Beauty, the Shehu’s hope to take advantage of economies of scale and direct distribution channels to provide quality products at wholesale prices.

Palisades Modern Beauty is an innovative retailer of high-end, luxury beauty products. It takes advantage of economies of scale, facilitated by an international internet presence, to bring its consumers premium hair, skin, cosmetic, and tanning supplies at a reasonable price.


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