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Online Jewellery and Accessories Store Reveals 2012 Lulu and I Ambassador


SYDNEY, Australia June, 2012 – Online jewellery and accessories store Lulu and I has one more reason to celebrate old Hollywood glamour and fashion this month as they reveal the 2012 Lulu and I Ambassador, selected via a social media competition, who will uphold the style and glamour values the Lulu and I team are so passionate about.

Lulu and I Founder and Managing Director Fleur Filmer says, “We are so excited to announce our 2012 Ambassador – the fabulous Miss Briana Bluebell. Like Lulu and I, Briana epitomises the simple uncluttered style of screen immortals like Grace Kelly and Audrey Hepburn.”

Lulu and I received an overwhelming amount of nominations for elegant, sophisticated and stylish women. Through an aggregate of votes from Lulu and I fans and a panel of judges, Miss Briana Bluebell was chosen for her feminine and classic chic style. 29 year old Sydney-sider, Briana won a VIP Prize Pack and the opportunity to star in a professional Lulu and I promotional photo shoot.

“I love a little bit of vintage and retro reproduction,” Briana says. “Any excuse to dress up and wear a beautiful hat, gloves, and accessories is a good one! I love the feminine silhouettes of the 40s and 50s and my number one motto is ‘It’s not about what’s in fashion, but more importantly what looks good on you!’”

“Afternoon tea is one of my absolute favourite things to do and, of course, special occasions where you are required to dress in cocktail or smart casual – these are all the perfect excuse to make the most of my ultra-feminine style.” Style which is made easier by the range of hand-crafted jewellery and accessories available online at

Briana said becoming the Lulu and I 2012 Ambassador was a tremendous honour. “I have worked hard in the last few years to create a brand name for myself that represents style and class so I would be glad to help Lulu and I continue in their success,” Briana says.

“I think Lulu and I is a lovely brand which covers quite a broad market. What I particularly love about Lulu and I is their love for feminine, classic style and elegance. It shows through in the careful selection of their products.”

Lulu and I is an online jewellery and accessories store that offers stylish necklaces, gorgeous scarves, elegant clutches and more.


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