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Asia Wants Aussie Award Winning Upside Down Baby Food Storage Solution


MELBOURNE, Australia May, 2012 – Award winning Qubies, an upside down ice cube tray that makes preparing and storing baby food easy – has reached Asian shores as founder Alexandra Wardle signs agreement with an exclusive Singapore distributor and a new stockist in Indonesia.

The unique design is in such high demand across Australia that Singapore took notice. “My Singapore distributor contacted me. She had found Qubies on the Internet and loved them and wanted to be our exclusive distributor in Singapore, which was fantastic,” says founder of Qubies and mum herself, Alexandra Wardle. “After a great number of discussions via email we came to a mutual agreement and her first shipment of Qubies was freighted to Singapore in early April.”

Hot on the heels of the hugely successful Qubies Facebook group for Australia mums, the Singaporean distributor has set up a Facebook group for mums in Singapore to bond and share recipe ideas and unique uses for their Qubies. Singaporean mums have introduced so many new and interesting recipes, including freezing dragon fruit,” Alexandra said.

Alexandra didn’t plan to expand internationally but instead is “going with the flow” of the high demand and interest from overseas retailers.“Many years ago I spoke with someone who said to me don’t conquer the world until you feel that you have exhausted Australia,” Alexandra said. “I’m following that advice and it has been the best advice ever for a number of reasons, mostly because I’ve been able to make my mistakes at a local level and learn from them. So I’m not really chasing the overseas market - yet - but it seems to be now chasing me and I’m not saying no!”

Qubies is an award-winning upside down ice cube tray with a unique and functional design that allows mums to control portions of breast milk and baby food purees in 30ml sized cubes. Mums all over Australia – and now Asia – don’t have to wrestle with traditional ice cube trays any longer. Once the baby food or breast milk is ready they simply fill the tray, snap on the lid which has convenient dividers, freeze and serve when needed. Creative mums have also found Qubies perfect for storing other kitchen items such as leftover juices or wines. Discover new ways to prepare and store baby food purees at


 Baby food ideas
 Freeze baby food
 Baby food recipes
 Upside down ice cube tray
 Store baby food

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