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Influential Blogger And Model Releases New Line Of Bags And Accessories For Traveling

Heart ME Fashion from influential fashion blogger and model Rachel Mullins releases their first line of designer bags.


Los Angeles, CA- May 22, 2012- Rachel Mullins, fashion model and the mind behind the popular blogs Model Advice and Shopaholic Model, announces the release of her first endeavor as a designer in the US from Heart ME Fashion.

Rachel started the collection in Tokyo, Japan years ago.  She is very excited to continue her work on the collection in the US.  Heart ME bags are being used as beach bags, school bags, work bags, and pool bags, and have been seen around town on the shoulders of celebrities such as iCarly’s Jeanette McCurdy and Big Time Rush’s Tanya Chisholm.

“Heart ME is inspired by the time I spent modeling all over the world, especially Tokyo,” says Mulins. “As a model I have had to move about the world in a stylish fashion while being able to carry my things everywhere. I designed these bags to meet any purpose, without sacrificing style. The Asian market has a very different color pattern and style preference from the rest of the world.  It’s so fun to be choosing fabric, colors and styles that are more global.”

Heart ME Fashion is fulfilling orders at a rapid clip to customers in North America, Europe, and Asia, and has been seen on red carpets all across Hollywood. Each bag is made in the USA with imported materials from all over the world.  

To find out more about Heart ME Fashion and Rachel Mullins, visit

About Rachel Mullins
Rachel Mullins has been a model since the age of 12, working on campaigns for such designers as Jupiter & Juno. She has appeared in the pages of Glitter Magazine (JP).  She has also been spotted in hit music videos with Akon, J Cole, Snoop Dogg,  T Pain, Dr. Dre & Cris Brown.  Rachel has had her fashion habits outlined on several TV shows.  



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