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Music to Retailer’s Ears: Motorola Next Generation Music Device ROKR E2 Makes Smash Debut at GOME


Music-optimized phone is a top seller at leading electronics retailer in China

Beijing – 22 June 2006 – Following the exciting announcement of the Motorola ROKR E2 at Music Matters Hong Kong in May, Motorola, Inc. (NYSE: MOT) is pleased to offer Chinese consumers the opportunity to be the first in the world to purchase the ROKR E2 at GOME outlets across the PRC, available now. The ROKR E2 is the newest member of the company’s ROKR family of music-optimized mobile handsets.

Recently named China’s most valuable home appliance retailer by World Brand Lab, GOME is the ideal destination for young and style-conscious consumers to purchase electronic and mobile devices. “The global exclusive debut of the ROKR E2 at GOME is a key result of the strategic partnership we have with Motorola,“ said Wang Junzhou, vice general manager of GOME Home Appliances and general manager of Strategy & Co-operation Center . ”The ROKR E2 is already a hit at GOME, after only a few days on the market, the ROKR E2 is one of the best selling handsets at GOME"

Mr. Li who purchased a ROKR E2 at a Shanghai GOME store expressed, “I have been researching the ROKR E2 on-line for quite a while and the E2 has consistently received very good reviews. Finally I have my own E2! I really like the 3.5mm standard headset jack and dedicated music player keys for me to conveniently access my music. When I get home, I am going to store my favorite songs on my 2GB removable SD card so I can take my music with me.” While shopping for the ideal mobile music device, Ms. Tian purchased a ROKR E2 at a Beijing GOME store, “I like to listen to music wherever I go. I saw a lot of different music handsets at GOME, but I feel the E2 is the best in value.”

“Early ROKR E2 results already exceeded Motorola’s expectations. The ROKR E2 is the handset of choice for mobile music enthusiasts who want to carry just one device that keeps them connected and in tune with the fast pace of their lives,” said Michael Tatelman, Motorola corporate vice president and general manager, North Asia Mobile Devices.

ROKR E2 features a robust MP3 player compatible with a variety of different audio formats, giving users the ability to download and play MP3, WAV, AAC files and more. Dedicated music keys on the handset’s side and front let users navigate playlists, play/pause, skip backward/forward, and hold. With a USB 2.0 cable, it takes only seconds to transfer a song from PC to ROKR E2.

Connect to ROKR E2 via a standard 3.5mm headset or wirelessly via the built-in stereo Bluetooth audio connection. Motorola offers a wide range of music accessories to optimize the ROKR E2 experience including the newly announced O ROKR Eyewear, Motorola Bluetooth DJ Headphones S805, and JBL OnTour™ Mobile. Additionally, ROKR E2 comes with airplane mode, allowing safe listening while flying. Other multimedia features include a 1.3 megapixel camera for pictures, video capture and playback.

To experience the latest and hottest hits from artists of every music genre on the ROKR E2, visit to download ring tones, MP3s, music videos and other exclusive content. As the first and largest DRM (digital rights management) music download site in Mainland China protects the artists who create and own the music we enjoy while connecting users to tunes that they love.

The ROKR E2 is available at GOME stores now and will be available broadly later this summer.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit

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