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Plastic Profits: Company Adds Another Artificial Product To The Lineup

Geranium Street experiences explosive growth in the midst of national economic turmoil. Need for “green” event and décor solutions empower new and complimentary product additions.


The 2012 horse eventing season is underway and shows are displaying more color than ever due to the increasing trend in using artificial plants and flowers. Contemporary television is also “going green” in set design as more artificial environment design options are considered. Adoption of the inconspicuous artificial fauna appears to be on the rise.

Restocking instead of discarding the colorful floral enhancements was a powerful incentive for course designer Bert Wood when considering the 2012 show designs this year. Says Bert “changing from ranging local fields for course enhancements to unpacking re-usable artificial plants was a real no brainer” Bob Smith, owner of Geranium Street Floral, approached Bert in 2010 assuming his plastic plants would be a perfect solution. Apparently the fans agree.

Hollywood is also taking notes and shows like Cougar Town and Martha Stewart’s Living are now sporting the hardy set enhancements. Set designers are finding speed and ease of use to be the important considerations that make the quality difference.

Geranium Street Floral is a California based supplier of several varieties of artificial plants and décor. Established in 2011 with one product, they now carry close to 10 with consistent growth forecast for the foreseeable future.


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