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Bill Hoffman Named President of TopLine Strategies

Leading Arizona IT Services firm adds key executive to business development team


Scottsdale, AZ - TopLine Strategies, a national provider of application integration, development and staff augmentation services, today announced the addition of Bill Hoffman as President. In his new position, Hoffman will work with the team to advance sales, marketing and customer service strategy across TopLine Strategies’ broad line of IT technology practices, including: CRM, Marketing Automation, BI/Analytics, Mobility, and Service Oriented Architecture (SOA).

Bill Hoffman stated, “I am very excited about the opportunity at TopLine Strategies. I have long been aware of TopLine Strategies’ excellent reputation for delivering quality systems integration solutions to their clients in the southwest and beyond. What attracted me to the organization was the ability to drive 100% user adoption of the solutions we implement, and deliver measurable ROI to our clients. This team’s proficiency with complex CRM, BI/Analytics, and SOA projects is impressive. When the board presented this opportunity to me to be associated with their 25-year track record of success, I enthusiastically told them to sign me up!”

Hoffman brings twenty years of business experience to his new role. Most recently Hoffman worked with Microsoft in Redmond, Washington, focused on Microsoft’s ERP and CRM solutions. Prior to his time at Microsoft, Bill spent the better part of 11 years working for Best / Sage Software. There he spearheaded the Sage cloud solution strategy, SageCRM, to the eventual position of their pre-eminent CRM offering. Bill is a long-term resident of Arizona.

“I have known Bill Hoffman for nearly a decade,” stated TopLine Strategies CEO Tim Fargo. “Bill is a dynamic and inspirational leader in the sales and marketing technologies, and ERP software industry. His success has been anchored in strong character. Business ethics come first for Bill, and that means everything at TopLine Strategies. Bill’s decades of accomplishments with Microsoft and other industry leaders have prepared him well for this leadership role at TopLine Strategies. We are privileged to have him as part of our team.”

About TopLine Strategies
TopLine Strategies ( delivers to our corporate clientele the complete integration, development, and staff augmentation services for CRM, BI/Analytics, and Service Oriented Architecture (SOA) technologies. TopLine Strategies’ project management is designed to achieve 100% user adoption of the technologies we implement, and deliver measurable returns on investment for our clients. Reach Topline Strategies anytime on Twitter or Facebook

TopLine Strategies is a subsidiary of AncAla Equity Partners (AEP). Since 1989, AEP has provided capital, management and business resources to professional service companies. AEP invests in companies that deliver innovative solutions and provide their clients with measurable business results.


 TopLine Strategies

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