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Social media tools for business communication focus of new white paper

SuccessFactors, an SAP company and global leader in Business Execution cloud software solutions, has released a white paper titled Mind the Gap: Are You Anti-Social?


SuccessFactors, an SAP company and global leader in Business Execution cloud software solutions, has released a white paper titled Mind the Gap: Are You Anti-Social? written by Dr. Karie Willyerd, Chief Learning Officer at SuccessFactors, and the co-author of the best-selling book, ‘The 2020 Workplace’.

The SuccessFactors’ white paper explains how to harness social media tools in order to accommodate the communication preferences of the new generation. It explains how the Internet is becoming the new social intermediary and with this, how times are changing fast, not only in our social lives, but also in our work lives.

According to the paper, in less than two years, more than 47 percent of the workforce will be Millennials (those aged between 18-33). The Millennial generation is constantly connected and communicating whether it is text messaging, instant messaging, Facebook, Twitter or the dozens of other single-rich applications on the World Wide Web.

With the numerous new choices of media, management is at risk of failing to speak the language of the front line if it doesn’t explore and comply. Consequently, for the first time in modern management history, leaders and front line employees are using dramatically different media channels.
In addition, if your corporate learning function looks the same as it did five years ago, or even two years ago, then you have a problem. Learning must incorporate the features that make hanging out on social sites compelling – commenting, rating, tagging, signals of changes, rich media, user profiles, the ability to form communities, and so on.

A company’s learning function can help bridge the divide between strategy and execution. This can be done by building the skills and knowledge of employees so that they can help execute business strategy.

The new white paper from SuccessFactors has been released in combination with a free webinar set to explore the benefits of Social Learning in the workplace. The webinar, titled Social Learning in the Workplace, will take place on Thursday 31st May 2012.
Visit to register for the free Social Learning in the Workplace webinar event.
Furthermore, the Mind the Gap: Are You Anti-Social? white paper can be downloaded and read in full at
More information about SuccessFactors’ comprehensive range of business execution software solutions can be found at

About SuccessFactors, an SAP company
SuccessFactors, an SAP company, is the leading provider of cloud-based Business Execution Software, and delivers business alignment, team execution, people performance, and learning management solutions to organisations of all sizes across more than 60 industries. With approximately 15 million subscription seats globally, the company strives to delight its customers by delivering innovative solutions, content and analytics, process expertise and best practices insights from serving our broad and diverse customer base. Today, SuccessFactors has more than 3,500 customers in more than 168 countries using our application suite in 35 languages.


 Social Media Tools
 Business Communication
 Social Media Business
 Business White Paper
 Business Execution

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