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Experienced Business Mentor Announces Focus on Supporting Women Entrepreneurs for Win-Win Approach


SYDNEY, Australia April 2012 – Business women usually deal with more problems than their male counterparts. Not only do they have to work on their business, they also have to take care of their family and their home while they handle daily problems. Some find their daily routine taxing and draining; and at the end of each day they barely have time for themselves let alone thinking about the bigger picture for their business. David Solomon’s admiration for this multi-tasking and seemingly superhuman gender counterpart is just one of the reasons he is so passionate about supporting and mentoring women entrepreneurs.

“At Quiddity I work extensively with creative female entrepreneurs running small to medium businesses. In particular, women in business who are working too hard for too little return, having problems executing on all of the brilliant ideas they have and are struggling to find the right people for their team and vision,” says David.
The majority of successful businesspeople list a business coach or mentor as the most essential resource for anyone in business. The value in mentors extends from their life experience, education and ability to see the business from an external point of view.

“Women working too hard in their business, can sometimes struggle to see that working on their business is what they need to give their business a boost in the right direction, provide the proper structure for growth and give them the chance to enjoy work again,” says David.

The same goes for male entrepreneurs as well, but David prefers working with women for their win-win approach to business, creativity and the ‘soul’ that they bring to business. A business performance strategist, David offers business coaching services “with soul” to women entrepreneurs so they can obtain success in their business and a harmonious balance with life.

David’s unique business vision for Quiddity is unique and built on over 30 years experience in business where he learnt what he loves to do, “to bring soul to business by helping women entrepreneurs build Higher Purpose Businesses.” ‘Quiddity’ is defined as the essential nature or essence of a thing or “what it is” - an aspect David understands in his own business but wants to mentor women towards finding their ‘essence’.


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 Women stretched too thin
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