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EMC Acquires ProActivity


Hopkinton, Mass.-Monday, June 19, 2006, EMC Corporation, the world leader in information management and storage, today announced that it has acquired Newton, Massachusetts-based ProActivity Software Solutions Ltd., a privately held provider of content management software for business process management (BPM) . The acquisition is complete and is not expected to have a material impact on EMC revenue and EPS for 2006. ProActivity will be integrated immediately into the EMC Software Group. With its R&D operations in Netanya, Israel, ProActivity joins recently acquired Kashya and nLayers to form a foundation of EMC R&D in Israel, which EMC will continue to enhance over time.

Dave DeWalt, President, EMC Software Group, said, “Almost daily, customers stress to me their strategic need to optimize their business processes such as invoice processing, claims processing and loan origination. Manual process design and requirements definition is expensive, tedious, slow, error prone and widely recognized as the root cause of project failure. ProActivity brings to EMC a critical content management technology set to augment and enhance EMC’s ability to address these needs through the industry-leading EMC Documentum business process management (BPM) software suite.”

Avi Fogel, ProActivity Chairman and CEO, said, “This marks an exciting moment in our company’s history. Integration into EMC signals an accelerated path to market for our best-in-class business process lifecycle solution. EMC’s substantial market presence will make ProActivity software a major force in the hot and growing BPM market. EMC is a perfect fit due to our clear functional and architectural technology alignment, and our common culture based on customer-driven innovation.”

The combined EMC Documentum and ProActivity product suite now gives EMC the most complete BPM software offering in the market. ProActivity provides tools to monitor, analyze and optimize business processes. ProActivity offers the first and only solution that treats business processes as data, not simply as pictures or models. This patented design automates the detailed capture and validation of “as is” business processes, generates graphical process maps on the fly, provides dynamic multidimensional analysis and creates a strategic process knowledge base that can be reused and extended across the enterprise. These capabilities provide customers with the tools they need to optimize end-to-end processes and are complementary to EMC Documentum process modeling, process execution and process integration capabilities.

The EMC Documentum BPM suite enables customers to automate their business processes, resulting in shorter process cycles, lower processing cost, improved quality, better adherence to compliance requirements and improved business agility. Most business processes involve various types of content – from forms to scanned images, documents, reports and rich media. As such, BPM is a natural extension of the EMC Documentum enterprise content management platform, where these information types are currently being managed.

Last month at the AIIM 2006 Conference and Exhibition, the EMC Documentum BPM suite received the coveted AIIM E-Doc Magazine 2006 Best of Show Award for demonstrating exceptional quality and evidence of significant ROI potential. EMC also hosted an online event titled “Fundamentals of Business Process Management with EMC Documentum” and highlighting these award-winning BPM offerings. The event can be viewed at

This acquisition further enhances EMC’s lead in bringing information lifecycle management (ILM) to life for customers through open software. Customers achieve ILM in large part through software-enabled intelligence. As the world’s seventh largest software provider, EMC accelerates ILM by integrating open software with the storage and application infrastructure and adding intelligence, flexibility and built-in protection to store information intelligently, manage information resources, protect information and share information through collaborative processes.

About EMC

EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC’s products and services can be found at
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EMC and Documentum are registered trademarks of EMC Corporation. All other trademarks are the property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vi) component and product quality and availability; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) insufficient, excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.


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