Mundo Botanica Announces the New Addition of Cruelty-free Brushes to Their Vegan SEVI Line

Mundo Botanica, the maker of vegan mineral makeup, skin care, hair care and natural fragrance products introduces its new Sevi line of Taklon cosmetic brushes, free from animal bristles.

“We started making plan derived aromatherapy products free from parabens, synthetic fragrance, sulfates, formaldehyde releasing preservatives, artificial dyes in 1997, after not being able to find alternatives to help our ailing family member, Mundo – the earth loving German Shepherd. As our company grew, so did the customer demand for new products, hence we started to add products for people such as Vegan skincare, mineral makeup and fragrances made with organic raw materials.

Our motto has always been about making a difference, being honest and creating products that are based on our way of life - straightforward, honest and cruelty-free. We always want to make sure that our footprints match this very motto. So when we needed cosmetic brushes for our mineral makeup line, we walked the talk and created a brush line that did not put even one animal in harm in the name of beauty.” said Sevi Kay, Founder and formulator for Mundo Botanica.

The new Sevi cosmetic brush line is created with 100% Taklon fibers that offer the perfect combination of softness and delivery. Each brush is designed to pick up color well and deliver a smooth makeup application.

“Our company prides itself on putting the profits back into what goes inside the bottle, as well as our community, but this was one of our dream projects that we were determined to fulfill.” added Kay.

The cruelty-free brush line consists of five easy to use cosmetic tools:

Blush Brush: SRP: $22.00
Flat Top Powder Brush: SRP $30.00
Angle Liner Brush: SRP: $13.50
Eye Shadow Brush: SRP: $15.00
Detailing Brush: SRP: $12.00

“We are proud to be the first mineral makeup company to create a truly cruelty free brush line like this” said Laura Williamson, Production Manager.

Mundo Botanica hopes that other natural makeup manufacturers join in and look into adding truly cruelty free tools to their lines, which will strengthen the cosmetic industry’s united voice that no being should be sacrificed in the name of beauty.

Visit Mundo Botanica at the Natural Products Expo East, booth #4326.

Contact Information

Laura Williamson

Production Manager

Mundo Botanica

Contact via E-mail