John McDougall, on “MYOB The Radio Show,” Unlocks Door To Cost-Effective Web Marketing Strategies

Danvers, MA – February 6, 2012 --  John McDougall, founder and president of McDougall Interactive,  the North Shore’s largest interactive agency, appeared recently on MYOB The Radio Show, by entrepreneurs for entrepreneurs.

Airing on regional radio stations featuring business news, MYOB showcased Mr. McDougall’s perspective of where the Internet – and web marketing – is heading.

A veteran of decades of search engine marketing, Mr. McDougall stressed how the addition of social media and online public relations makes Internet marketing even more effective.

“A recent Forrester Research study,” he said,  “demonstrates that interactive marketing will not be dominated by a single online channel. It will grow to $61 billion by 2012, driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This perspective, coupled with technology advances such as social media and mobile applications, will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts,” he said. 

“Creating a strategy means much more than simply focusing on the hottest trend, such as Facebook,” he continued. “ As both Google and Facebook reach a billion users each, it is vital to employ leading edge analytics, examining website traffic and ROI from a variety of marketing tactics.  The result is helping businesses of all sizes learn how to judge what is necessary for a powerful – and successful – Internet marketing campaign, “ Mr. McDougall said.

Mr. McDougall also informed listeners of the April 25, 2012 one-day seminar featuring Paul Gillin, acknowledged social media expert, along with hands-on Internet marketing professionals in a “Double Whammy” discussion of SEM and social media. The seminar www.searchsocialseminar.com is at the Burlington Marriott.

About McDougall Interactive

Danvers, MA based McDougall Interactive offers SEO-web development for search engine, social media marketing and online public relations. The company is 100% focused on driving traffic to websites.  In conjunction with search engine marketing strategies, McDougall Interactive leverages extensive web design and development knowledge for maximum conversions. Visit http://www.mcdougallinteractive.com for more information. 

Contact Information

Steven Swartz

Director of Public Relations

McDougall Interactive

(1) (978)750-8000 ext 18

ss@mcdia.com