With Reports That Gorilla Glass 2 is Coming, The Snugg Weighs in on Mobile Protection

For those that have not heard of Gorilla Glass, the chances are you have already used, or may in fact own a product that uses it.
 
Gorilla glass is a toughened glass which was developed by Corning, the innovators in materials chemistry. The introduction of Gorilla glass was the result of some modification of an older product named ChemCor which was produced in 1962. The challenge was to reduce the weight of this existing toughened and treated glass, so that it could be reproduced as the thin, millimeters thick piece of glass most of us sport on our smart phones.
 
Gorilla Glass use is widespread among recent smartphones and is used in Apple’s iPhone devices, although it was a while before they admitted to this. With that said, it is thought that Gorilla Glass is used in around 20% of all current Smart phones, as opposed to the thin plastic which can be found on earlier smartphones such as the BlackBerry.
 
Now, Corning are due to introduce an improved glass which they hope will feature in many smartphones and mobile devices to come, further protecting our gadgets from life’s drops, falls and impacts in general.
 
Mr Richard Mercer, Managing Director of the tablet case retailer, The Snugg stated that:
 
“Gorilla glass and its successor, are not only advantageous, but are in many cases critical for those device manufacturers that use it. When consumers spend hundreds on a new smartphone or tablet, only to have it written off by a single drop, they are bound to complain about the product’s build quality and will likely expect a refund. Any form of additional protection then, is not only good for a manufacturer’s reputation and brand, but also for reducing the cost of replacing damaged devices, as fewer will be returned. For the more cautious however, there are always after sales cases, like our best-selling iPad 2 Case which provides that extra peace of mind”.
 
The importance of a toughened screen cannot be undervalued, besides water damage, cracked and damaged screens are one of the leading causes of smartphone breakage and returns. What gorilla glass does however, is it reduces the scratches sustained in a drop or fall, so that those that are sustained, are not ‘life-threatening’ to the device.
 
“One of the earlier iPod Nano editions sported a new screen that was highly prone to scratching, particularly when kept in a consumer’s pocket with their keys and loose change. Many of these screens also failed, seemingly without cause. The result was a flood of complaints and so Apple was forced to recall many of the devices and pay for the cost of replacement. So it just goes to show how important it is to invest a little bit more in high quality materials. We do exactly the same with our tablet and iPad 2 cases. We invest in quality finishes that make the cases oil and grease resistant, keeping our user’s devices safe from harm and long lasting cosmetic damage” adds Mr Mercer.
 
It is hoped that the introduction of the stronger, lighter and thinner Gorilla Glass 2 will allow for greater flexibility in design and manufacture, so that future phones can be slimmer and lighter without compromising on their resilience. For those that are serious about protecting their tablet device however, a high quality case and screen protectors are a must, and many actually improve the device’s usability.
 
“Many of our tablet cases, such as our Kindle Fire case, are designed to support the device, as well as protecting it from unintentional damage. They are designed to fold, to provide free-standing support for video viewing and presenting which is particularly useful for those that work or watch video on the go. So until manufacturers provide this extra protection and functionality out of the box, many people will continue to pick up a separate case, just in case” says Mr Mercer.
 
 
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About TheSnugg:
TheSnugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
 
For further information contact:
Email: help@TheSnugg.com
Website: www.TheSnugg.com
 
 

Contact Information

Richard Mercer

Managing Director

The Snugg

(44) (0) 1204 544 967

help@thesnugg.com