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Pure Welcomes Entrepreneur David Robey As Vice President Of Operations


WEBWIRE

Houston (January 3, 2012) – PURE, a new kind of nutrition company dedicated to vibrant health from the ground up, proudly welcomes entrepreneurial veteran David Robey to their worldwide executive team as Vice President of Operations. In addition to over fifteen years of new business development, product rollout, e-commerce, strategic planning and cash flow management experience, David has been instrumental in the success of numerous startup ventures and has a long history in high technology, communications media and network marketing.
 
“I’ve known Dave for years now as a professional colleague and we were thrilled when he made the commitment to join the PURE leadership team,” said Troy Allen, PURE President. “A balanced approach to strategy and tactics is so critical to business success. Very few top executives out there can match Dave’s intelligent blend of detailed, day-to-day operations expertise with the ability to grasp the big picture and manage to it. We couldn’t imagine having anyone better suited for this role as we move into our pre-launch phase.”
 
Before joining the PURE management team, David oversaw virtually all operational aspects of several successful enterprises in real estate, e-commerce and network marketing, including infrastructure development, product design, staffing, quality assurance and customer relationship management. His role at PURE will be to ensure the smooth and timely flow of resources in all aspects of the operation, from process to products to people. “Dave is a born collaborator with amazing creative energy,” said Becky Maes, M.D., PURE’s Chief Medical Officer. “We’re so excited to have him in the PURE family.”
 
Reflecting on his new operations role with PURE, David said, “We have a big mission ahead of us and I firmly believe in the tremendous leadership we have in place. That leadership, in conjunction with the profound vision behind the company and our life-changing products will establish PURE as the new definition of ‘natural’ and what it means to experience abundant health. PURE is going to be huge.” PURE is entering a pre-launch phase in January with a full-scale formal launch scheduled for the second quarter of 2012.



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 PURE
 David Robey
 Dr. Becky Maes
 Nutrition
 Entrepreneur


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