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Where does the lamb lie down with the devil?


Contact: Natalie Smida
Phone: +216-71-888-770
US Phone: 1-313-254-4762

Tunis, Tunisia, June 8, 2006 – Canadian couple turns dreams into reality by launching their own designer brand of leather lingerie.

In Tunisia, home of Aloush Leather, where butter soft lambskin is tanned to perfection, crafted into beautiful designs commissioned by Natalie and Sam Smida, and lined with satin to glide over and make the most of every curve.

Just over a year ago, the Toronto-based Internet retailers of kinky apparel pursued the dream of their own designer brand of leather lingerie and club wear. After years of listening to customer complaints, comments and suggestions about the products they retailed, Natalie and Sam decided to fill the need for a manufacturer who cared about leather and the leather industry.

Aloush Leather was born, and production began in February. In just five months, the couple has increased production, begun carrying stock and supplying exclusive distributors in Europe, Canada, Australia and New Zealand, and tripled the number of employees.

“Our products are not mass produced, and we have selected few distributors so that we can focus our efforts on being the highest quality available in the market, while bringing extremely competitive prices to the consumer,“ says Natalie. ”We pride ourselves on superior quality product and world class service, bottom line!”

Aloush Leather has capitalized on the many innovations in the textile industry to enhance their leather designs. Aloush Leather corsets, for example, are manufactured with a unique design, incorporating poly-reinforced boning which does not pierce like steel but does not bend like plastic. A screen mesh discretely sewn in under the lining gives this product durability for years of use.

In June 2006 Aloush Leather proudly released their summer collection, which focuses on a sensual side of the leather industry. Using white, red, and black leather with other sensuous fabrics, the new fashions add depth to Aloush’s initial line of black-on-black erotic leather apparel.

All products can be viewed at, which showcases the talent of Paris photographer Dora Dhouib, the striking figures of Tunisian lingerie models Abir and Ines, and the style, beauty and class of Aloush Leather.

For more information about Aloush Leather, contact Natalie Smida at +216 71 888 770, or email


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