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European Travel Commission Report Bolsters Italy Vacation Rental Market: Americans Traveling to Europe in 2012 Looking For Value

European Trade Commission report on European Travel Trends for 2012. Changes in American travel patterns and spending for Europe-bound travelers as well as a pent-up demand for travel to Europe is good news for vacation rentals in Italy.


European Travel Commission Report Bolsters Italy Vacation Rental Market - American Travelers to Europe Looking For Value in 2012

The European Travel Commission (ETC) disclosed important US travel trends anticipated for 2012 during the November 2011 World Travel Market conference held in London. The World Travel Market is the leading global event for the travel industry. A preview presented at the conference of the ETC’s report on European Travel Trends highlights two key trends for 2012: changes in American travel patterns and spending for Europe-bound travelers as well as a pent-up demand for travel to Europe. The study indicates that, despite economic trends, the European tourism market will see a recovery in 2012, largely fueled by the U.S. traveler. Important in the findings is the quest for value by the American traveler both in terms of accommodations and profiting from the US dollar strengthening versus the volatile Euro. According to Petra Hedorfer, President of the European Travel Commission (ETC). "although US travelers to Europe tend to be more financially resilient than many, they are still keen on finding value for money at every turn”.With Italy being one of the most sought-after tourism destinations in Europe, these trends bolster the importance of the growing vacation rental market for savvy travelers seeking the best value possible for their vacation budget. Italy’s National Agency for Tourism, ENIT reports that Italy ranked 3rd in the top European tourism destinations in 2010, behind France and Spain. Visits to the major historic cities to experience Italian art and culture is the number one priority for visitors to Italy, according to the ENIT site. The data supports the strengthening demand for and availability of vacation rental properties in the major cultural urban hubs of Italy where an entire furnished apartment in an excellent location can cost less than a cramped hotel room in the very same neighborhood. 

Apartments Offer Best Value Accommodations in Rome, Florence, Venice 
“What better way to experience the major Italian cities of culture and art than from your very own home-away-from-home”, states Lisa Byrne, founder of Italy Perfect, a leading vacation rental agency that specializes in apartments in Rome, Florence and Venice. “You’ll benefit from the unique perspective of living like a local, even if only for a few days, while enjoying more spacious accommodations than a hotel. Plus the added benefits of a kitchen and usually a washing machine, too. It is certainly a better value, and a more authentic experience, than a hotel can offer.”While budget apartment accommodations abound in each of these Italian cities, Byrne warns to be wary of deals that seem too good to be true. Vacationers will save themselves time, money and stress by booking with a trusted agency to ensure that the accommodations are as-promised and to avoid bait-and-switch or internet scam tactics. 

When to Book?
Italy Perfect recommends booking early for the prime vacation season which spans April through October. Based on Italy Perfect’s expertise, the nicest apartments in the best historic locations in Rome, Florence and Venice tend to book up well in advance, with January being the busiest time for advance booking for the peak season. 

About Italy Perfect founded in 2003, offers a range of apartments in Rome, Florence, Venice as well as vacation villas in Tuscany and the Amalfi coast. With offices in California and Massachusetts, it personally selects and inspects every property it represents to meet the needs of a wide range of travelers, from honeymooners and families, to adventuresome, experienced travelers, as well as first time travelers to Italy. The company prides itself in providing its clients with straightforward, detailed information about every property along with a wealth of travel tips, tools and information to help their clients plan the perfect trip to Italy. merits an A+ ranking with the Better Business Bureau, received TripAdvisor’s Award of Excellence and was named a Favorite by is affiliated with and


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