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Oracle’s Siebel Universal Customer Master Wins "Gold Award" for Master Data Management in Bloor Research Study



REDWOOD SHORES, Calif. Bloor Research, a leading IT research, analyst and consultancy firm, has recognized Oracle’s Siebel Universal Customer Master in the Hubs vendor category as the strongest product offering in its 2006 report on Master Data Management (MDM). Bloor acknowledged Siebel with the highest honor, the “Gold Award,” citing its “strong heritage of enabling organizations to take advantage of product upgrades, even in implementations involving extensive customization of data model, business objectives and processes.”

According to Bloor, Siebel Universal Customer Master was ranked first among vendors in the report because it “leveraged industry-leading knowledge of customers” and because its core data model is based on a subset of Siebel customer relationship management (CRM), with extensions for hub mastering capabilities. Bloor referenced that key functionality in the Siebel solution addresses sophisticated survivorship and approval policies, and “a sound approach to application authorization on view update and participation synchronization.”

“Businesses have invested heavily in technology tools to consolidate data and provide real-time information with the promise of performance management, regulatory compliance and a service-oriented architecture,” said Bloor Associate Analyst Harriet Fryman. “Siebel has proven to be a leader in the space. Our research found that Siebel Universal Customer Master is the most effective solution to help companies realize the full benefits from those investments.”

Siebel Universal Customer Master forms the basis of Siebel’s Customer Data Integration solution and is a required component that serves as the customer data hub to unify customer data across multiple business units and functionally disparate systems. Siebel Universal Customer Master provides comprehensive functionality to manage customer data over the lifecycle: from capturing customer data, to cleansing addresses and spelling, identifying potential duplicates, consolidating duplicates, enhancing customer profiles with external data and distributing the authoritative customer profile to the operational systems.

Bloor Research has adopted the Bullseye open research framework for all its reports. Bloor’s Bullseye is an independent multi-dimensional model for comparative analysis of IT products. The Bullseye method uses seven primary criteria for evaluating vendor/product solutions, each of which is made from various lower level attributes, to which weightings are applied to calculate the total for those criteria. The seven main criteria for choosing Siebel for the Gold Award were stability and risk, architecture, fit for purpose, performance, ease of implementation, support and value for money.

“Organizations are competing in a global marketplace that requires them to adapt to how they manage distributed customer information,” said Senior Vice President of CRM Products at Oracle, Ed Abbo. “Siebel Universal Customer Master helps companies capture, reconcile and maintain accurate customer data that is created, updated and maintained in non-CRM systems. We are honored that Bloor recognized the Siebel solution as a critical step in building a customer-driven enterprise.”

About Oracle
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Susie Penner

Devon Corvasce
Zeno Group


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