LiveJournal.sg stages Singapore’s first blogshop fashion show

Monday Nov 14th, 2011 Singapore – Friday night saw the first blogshop fashion show ever staged in Singapore. Hosted by LiveJournal.sg, the event attracted over 200 guests including top bloggers and blogshop owners as well as local celebrities, online business executives and the media. Blogshops that showcased clothes and accessories in the fashion show inside the nightspot The Butter Factory included DressaBelle, My Glamour Place, Momoteapots, Wonderstellar, FashPash and Rashonal.
 
Blogshopping has notable become the preferred way of shopping for women in Singapore between the ages of 18 and 25. Whilst window-shopping has not lost its charm, the variety, the high discounts and sheer ease of shopping online, has resulted in a drastic switch. A typical dress in a blogshop costs approximately S$18 while accessories can go for under S$5!
 
Blogshops also offer additional revenue streams for cash-strapped students and other entrepreneurs eager to tap into the region’s rising volume of e-commerce. LiveJournal.sg already hosts over 5,000 active blogshops in Singapore, along with which the site sees over 1 million visitors and over 30 million page views each month.
 
Apart from blogshop models hitting the catwalk, 70 members of DreamWerkz, a dance group created by students at Singapore Institute of Management staged a surprise flash mob at One Fullerton to promote blogshopping in Singapore. Sporting, T’s with the slogan “blog.shop.LiveJournal”, they danced to tracks emphasising the word ‘Life’ such as Bon Jovi’s “It’s my life and Backstreet Boys’ “Larger than Life”.
 
Roshni Mahtani, CEO of Tickled Media, the publishing house running LiveJournal in Asia, said, “blogshopping enables budding designers and fashionistas to design and sell their creations online at little or no costs. It also takes very little time to set up a blogshop. The owner of one of our blogshops, rashonal.livejournal.com, shared that she set it up in less than two hours including time taken for photo-shoots of the various products.”
 
Mahtani added that her company expects online shopping in South-East Asia to grow even faster in 2012 as Asia is catching up to the level of e-commerce seen in the US and Europe.

Annelies van den Belt, CEO of SUP Media, said: “We are very excited to experience such new opportunities in Singapore! We are developing the LiveJournal product further to cater to the needs of Singaporean social e-commerce. In the near future, Singaporean users of LiveJournal will experience an exclusive set of features improving the blogshopping experience. Singapore will also become the starting point for our expansion into major South East Asia markets.”
 
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About www.livejournal.sg
LiveJournal.sg is Singapore’s largest female portal, predominantly used for shopping. This October saw over 1 million unique visitors to the site. LiveJournal is owned by SUP Media, an international digital media company based in Moscow, Kiev and San Francisco. LiveJournal is a rich, social media platform with a global following of more than 36 million monthly readers. Since its inception in 1999, LiveJournal has evolved from a journaling network into a vibrant, community-driven destination site. LiveJournal hosts more tha 30 million international accounts, with approximately 10 million in the USA and 5 million in Russia.
 
For more information, please visit www.sup.com/en .
 
About Tickled Media Pte Ltd
Tickled Media is a Singapore based digital publishing house that operates LiveJournal for Asia and other digital magazines like theAsianparent.com, Kidlander.com and hoteldeals.sg. The company delivers innovative, online campaigns for both local and multi-national companies in the region for clients like Nestlé, Sentosa, Singapore Institute of Management (SIM), PropertyGuru.com.sg and Pfizer. Tickled Media has received investments from business angels and local media investment fund, Tigris Capital Pte Ltd.
 
For more information, please visit www.tickledmedia.com.sg .
 
Video from the fashion show at The Butter Factory (Courtesy of DressaBelle.livejournal.com)
http://www.youtube.com/watch?v=B3JO4LILGuc
 
Video from the flash mob at One Fullerton
http://www.youtube.com/user/LiveJournalSg#p/u/1/xRwOOOUUD4k
 
Images & Graphics from the event.
http://www.flickr.com/photos/69745471@N03/sets/72157627992048843/

Contact Information

William Klippgen

Director

Tickled Media Ptd Ltd

press@tickledmedia.com.sg