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IBOAI endorses Artistry, Quixtar’s prestige brand of skin care and cosmetics, says Fred Harteis


“As a billion dollar product line and one of the world’s top five best-selling prestige brands, according to Euromonitor, ARTISTRY skin care and cosmetics offer the best quality at a great value.” -- Fred Harteis

GRAND RAPIDS, Mich., Feb. 18, 2005 – Fred Harteis of The Independent Business Owners Association International (IBOAI, announced the Association’s endorsement of Quixtar’s exclusive ARTISTRY skin care and cosmetics brand.

“ARTISTRY skin care and cosmetics products subscribe to the highest quality standards through scientific research and quality assurance, ” says Fred Harteis. “Our members, Independent Business Owners (IBOs) powered by Quixtar, have come to expect the best, highest quality products to support their businesses.”

Based on a study by Euromonitor Consultancy, the world’s leading provider of business intelligence and market analysis, ARTISTRY is one of the world’s top five largest-selling prestige brands of facial skin care and colour cosmetics.

“ARTISTRY’S high-quality formulas, elegant packaging, and technologically advanced product innovation have resulted in ARTISTRY being classified as a prestige brand by Euromonitor,” adds Fred Harteis.

“The ARTISTRY research team uses the same technology to map the skin’s surface that NASA uses to map the surface of the moon,” continues Fred Harteis. “Now that’s state-of-the-art!”

“ARTISTRY products also undergo rigorous formula and advanced safety testing to ensure that each product is safe and guaranteed to perform,” says Fred Harteis.

To stay on top of cosmetic and fashion industry trends, the ARTISTRY brand is backed by one of the country’s most renowned trend forecasting firms. “This ensures that ARTISTRY Trend Colour Collections, such as the new Spring 2005 Dreamscape Trend Colour Collection, offer the hottest hues and must-have new products,” says Fred Harteis.

“ARTISTRY products are available exclusively from our association members, Independent Business Owners (IBOs) powered by Quixtar in the United States and Canada,” adds Fred Harteis.

About the IBOAI

“ As the official trade association, IBOAI is dedicated to serving and protecting the interests of Quixtar powered Independent Business Owners (IBOs) throughout North America,” states Fred Harteis, past president of IBOAI. Governed by a Board of Directors, the IBOAI:
 Protects the best interests of IBOs and serves as an advocate in IBO issues.
 Promotes and protects the integrity of the Independent Business Ownership Plan.
 Ensures that the business opportunity today is as good or better for future generations.
 Acts as an advisory group to Quixtar Inc. and Quixtar Canada Corp.
The IBOAI Board of Directors Executive Committee includes IBOs Billy Florence, President, Greg Duncan, Vice President, Don Wilson, Secretary/Treasurer, Fred Harteis, Past President, Jody Victor, Angelo Nardone, Steve Woods, Tim Foley, and Mark Crawford.


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