Ericsson launches end-to-end IPTV solution

June 5, 2006

Ericsson (NASDAQ:ERICY) today announced an end-to-end IPTV solution. The offering will make possible a complete range of IPTV services, such as broadcast TV (both standard and high-definition quality), video on-demand, network personal video recording and electronic programming guides.

Ericsson’s solution provides telecom-grade performance, meets scalability requirements and involves complete life-cycle management. It also includes guidelines for integration with IP Multimedia Subsystem (IMS) functions, such as charging and end-user authentication, which is unique on the market. It combines its portfolio with key products from world-leading partners.

Claes Ödman, Vice President, Multimedia Solutions, Ericsson, says: “IPTV is much more than traditional TV broadcast over the IP network - it is about integrating media with communications services to deliver personalized, interactive television no matter where the viewer is.”

The end-to-end solution is the first step in Ericsson’s long-term evolution of TV services.

“Based on our broadband experience, our standardization efforts and our global IMS leadership, Ericsson has a long-term vision for TV and a migration path to help operators meet the challenge,” Ödman says.

Ericsson’s vision of personalized IPTV services delivered over broadband is based on open standards, including the combination of Digital Living Network Alliance (DLNA) technologies, for digital entertainment, with the IMS standard for delivering enriched communications services. Ericsson is committed to working with appropriate standardization bodies to achieve economies of scale and inter­operability in IPTV reference architecture and interfaces.

The evolving IPTV service will also offer advantages for end users over traditional broadcast-TV services, because it will allow full personalization and interactivity. IPTV also promises integration of content and communication services, as well as converged services across mobile terminals and home devices. IPTV service providers will benefit with the ability to launch and upgrade service offerings quickly and easily.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com


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About Ericsson’s end-to-end IPTV solution
Ericsson’s first end-to-end IPTV solution also includes the Middleware Application Server and Content Distribution Platform, which are based on software from IP video delivery leader Kasenna. Ericsson is commercializing this solution to provide telecom-grade performance and meet scalability requirements, and involves complete life-cycle management.

About Ericsson IMS
Ericsson IMS can today provide fixed, mobile and enterprise users with a range of new services, such as IMS Push to Talk, IMS weShare (combinational services for sharing media while talking) and IMS Multimedia Telephony (including IP telephony and IP Centrex). Additional IMS services are constantly being developed - by Ericsson or other companies - making Ericsson IMS a future-proof and cost-effective selection for operators.

Ericsson IMS offers services over packet-based networks and is a cornerstone for an efficient IP-centric network environment. It complies with the 3GPP/3GPP2 IMS standard. Standards are critical for user adoption because they allow access to services that function seamlessly over networks provided by different suppliers.

Ericsson is the leader in the IMS area with 19 IMS system contracts for commercial launch and an additional 40 trials, distributed over the Americas, Europe, Asia and Africa.

About DLNA
DLNA is the prevailing standard for home networking. DLNA was founded by worldwide industry leaders in consumer electronics, mobile and PC industries in 2003. In 2006, more than 250 member companies, including manufacturers, software and application developers, hardware vendors, retailers and content providers, support DLNA with the vision of a interoperable network of CE, mobile and PC products in the home.

DLNA has published industrial design guidelines that enable home and mobile networked devices to share various digital media seamlessly, including personal content, broadcast content, packaged media and broadband content including IPTV. DLNA provides an ideal solution, allowing consumers to enjoy digital media, video, audio and images, regardless of the source, using any device in the home.

DLNA guidelines refer to established, open, industry standards and specifications, and provide vendors with information to develop interoperable manner. DLNA is a technology framework comprising the technical components needed to distribute and share digital media over IP networks. Read more at: http://www.dlna.org.

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