The Snugg Releases New Amazon Kindle Fire Cases in The US

With the release of the new Amazon Kindle Fire, dubbed the ‘iPad Killer’, has come a surge of demand from US based consumers who seem to much prefer the $199 Android based device over the more expensive Apple offering at $499
 
JPMorgan analyst Douglas Anmuth stated in a research note, that he thinks the e-commerce company can move 5 million of the Android-based units during the fourth quarter.
 
To cater for this demand, The Snugg has manufactured a new leather Kindle Fire case for the device which is now available both on their website at us.thesnugg,com, as well as on Amazon itself.
 
Managing Director, Richard Mercer stated that:
 
“With statistics and predictions like this, the accessory market for the Kindle Fire looks set to grow considerably and we anticipate a surge closer to Christmas. Having released our case so quickly, we hope to capture as many early adopters as possible”
 
Having succeeded in becoming an Amazon best-seller for their iPad cases and again for their iPad 2 cases, Mr Mercer hopes that their brand will give them the credibility they need to make this push successful:
 
“To say we started retailing our cases in 2010, and to now be trading internationally, selling to territories as far away as Australia and Japan; I think it’s testament to our product quality and attention to detail. Many people who are interested in tablet devices and smartphones are already familiar with the brand and I think this will be crucial in supporting us moving forward” Adds Mr Mercer.
 
The rumor mill has also seen talk of 7-inch and 10-inch variants of the Kindle device appearing next year, alongside a 3G enabled model. If these devices prove to be as popular as analysts predict the Kindle Fire will be, case providers that accommodate these devices will likely see improved growth over the coming year.
 
“What we really look forward to is the UK release of the Kindle Fire, we have a captive market here and we are well poised to take advantage of that when the Kindle Fire crosses the pond. We can only hope that Amazon overcomes their copyright issues with their content providers sooner rather than later” states Mr Mercer.
 
 
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About TheSnugg:
TheSnugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
 
For further information contact:
Email: Help@TheSnugg.com
Website: www.TheSnugg.com

Contact Information

Richard Mercer

Managing Director

Breakthru Media Ltd

(44) +44 (0) 7926560093

help@thesnugg.com