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How ID Theft Assist Could Help ChoicePoint Victims and Others Like Them


WASHINGTON, DC, Feb. 18, 2005 -- In the next few days, 145,000 consumers across the United States will be warned, or have been already, that their personal information has been compromised due to a massive theft of information from ChoicePoint, Inc., a leading consumer information collection company.

If any of these 145,000 people were customers of ID Theft Assist - which has the most liberal definition of identity theft in the industry - they would be able to access 24-hours-a-day, seven-days-a-week, all the services available to victims. Unlike all others in the industry, we will begin full-service investigation and restoration if a customer’s identity is simply compromised. That includes situations such as:

-- A lost credit card
-- A stolen wallet
-- Rejection of a loan or credit line application
-- Notification that personal information has been stolen

It is our definition that allows early intervention on behalf of the victim by accessing real-time credit reports, placing consumer notices and/or fraud alerts, and notifying creditors before the situation turns into a full-blown identity theft. The hours, frustration, and money ID Theft Assist can save are countless.

“Responding quickly when personal information has been compromised is the best approach to preventing and reducing the damage of identity theft,” says Guillaume Deybach, President and CEO of Worldwide Assistance, the headquarters for the ID Theft Assist service. “ID Theft Assist gives the customer the ability to make one call and receive information about whether an identity theft has occurred due to a security breach and if there has, have access to an experienced advocate able to help the customer repair the damage.”

ID Theft Assist is a subscription service, and our customers must be enrolled prior to an incident in order to receive service. Victims of the ChoicePoint fraud and others like it would have needed to enroll prior to notification of personal information theft in order to be serviced. However, ID Theft Assist’s annual cost is less than a victim would have to pay for two hours time of most post-incident recovery services, which also have a stricter definition of identity theft. In reality, what is the better deal?

About ID Theft Assist:

ID Theft Assist was launched in January of 2004 and provides peace-of-mind for individuals, affinity groups, and employers across the country. The emergency service center is headquartered in the offices of Worldwide Assistance in Washington, D.C. Worldwide Assistance Services Inc., a Europ Assistance Company, has been in operation since 1982 in the United States. Its office has not closed for one single day since.


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