Motorola M3 Media Server Family Enables Flexible and Efficient Delivery of Video in China

M3 server to optimize Henan Cable’s delivery of high-value media content for video-on-demand

HORSHAM, Pa. - In a step that will enhance video delivery for one of China’s largest cable operators, Motorola Mobility (NYSE: MMI) announced today that Henan Cable has deployed the Motorola M3 Media Server for both Video On Demand (VOD) and Network Digital Video Recording (nDVR). The M3 Media Server family, a solid-state platform for the delivery of content across TV, PC and mobile devices, has now been selected by operators in North America, Europe, Latin America, and Asia, representing a total of more than 25 million digital subscribers.

Henan Cable’s new Motorola M3 Media Server deployment provides a VOD content delivery network, enabling Henan Cable to offer its more than 3.6 million subscribers a vast library of on demand content, as well as provide those subscribers on demand access to live television through the nDVR feature inherent within the M3 system.

The Motorola M3 Media Server allows Henan Cable to centralize its growing library of movies, TV shows, music videos and other content, and deliver it all based on a sophisticated analysis of show popularity and edge caching of popular content to servers closer to the subscribers. This innovative approach allows Henan to reduce operational complexity and cost, while delivering advanced services and a wider selection of personalized content to its customers.

“Henan Cable is a leader in the deployment of Video On Demand services in China, and the Motorola M3 Media Server provides the efficiencies and flexibility they’ll need to take their on demand services offerings to the next level,” said Joe Cozzolino, senior vice president and general manager, Network Infrastructure, Motorola Mobility. “The M3 has several unique advantages Henan Cable can quickly use to differentiate their advanced on demand services to their customers.”

“Eliminating unnecessary costs and building greater efficiency into our on demand service environment is a key goal of Henan Cable’s. With Motorola we are doing this, while also providing our customers the best possible on demand experience,” said Wang Daoyi, chief technology officer, Henan Cable. “The use of new technologies combined with our understanding of the on demand market will continue make Henan a leading provider of on demand services in China.”

Having deployed more than a million video and audio content streams around the globe, Motorola offers advantages in leading technology, unparalleled on demand experience and a wealth of global expertise for customers around the world. The Motorola M3 Media Server family offers a solid-state platform for the delivery of high value media across cable and IPTV set-tops, PCs and mobile devices. Installing the Motorola M3 Media Server brings scalability, efficiency and flexibility to video service providers looking to deliver advanced on demand services to their customers across networks and to devices.

Henan Cable plans to expand their VOD system on the Motorola M3 Media Server later this year.

About Henan Cable
With more than 3.6 million subscribers, Henan Cable is one of China’s largest cable TV providers and one of the largest video service providers in the China.
About Motorola Mobility
Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.