Tablet Accessory Providers TheSnugg Re-Think Digital Marketing Strategy Amidst Fragmenting Markets

The Snugg is a UK based, online retailer of iPad and tablet accessories, as well as gadgets and gizmos. When they released their first iPad case they made a splash on Amazon.

Since their founding in 2010, The Snugg has become the bestselling iPad 2 case and tablet case provider in five territories and has since expanded to the USA, the rest of Europe, Australia and Japan. Their rapid expansion and growth has seen them develop their own online web presence at TheSnugg.com and more recently, they have implemented an extensive digital marketing strategy spanning PPC, SEO, Social Media, email marketing and more.

When asked about their success, Managing Director Richard Mercer stated that:

“We created the Snugg iPad case at a time where many consumers were unhappy with the quality of the market offerings at the time. Ours has a great fit, looks good and best of all; it provides great protection from every day wear and tear”

It is hoped that this increase in marketing activity will allow The Snugg to penetrate new markets, as well as widening their customer base to increase the success of future product launches:

“Since our entry into the market we have seen two iPad generations, with a third on the way. Having a recognizable brand with a large online presence is important to us, particularly in the run up to the Christmas season” stated Mr Mercer.

Given the growth of their social media profiles, it would appear that their strategy is well on the way to coming to fruition. Their Snugg Twitter profile alone has experienced a follower increase of almost 400% whilst their Snugg Facebook page has seen fan numbers increase to over 4,000, increasing engagement and consumer interest.
When this social media activity is integrated with their SEO and email marketing activity, the results are bound to increase exponentially.

The Snugg is breaking new ground in a rapid growth sector where many businesses are clamoring for a dominant position in the tablet case and accessories market; with American retailers such as Zagg and Case-Mate rapidly increasing their reach. By implementing clever social media campaigns and exploiting the web to the best of their ability, The Snugg looks to be one to watch.
 
 
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About TheSnugg:
TheSnugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
 
For further information contact:
Website: www.TheSnugg.com
 

Contact Information

Richard Mercer

Managing Director

TheSnugg

(44) (0)1204 488 906

help@thesnugg.com