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Embarcadero Podcast: How Enterprise App Stores Help Drive Productivity


SAN FRANCISCO, Calif. – Oct 5, 2011 Embarcadero Technologies, a leading provider of software development tools, today released a podcast entitled: “How Enterprise App Stores Help Drive Productivity,” that analyzes the enterprise app store model as a way for companies to promote self-service IT while boosting overall productivity.  The widespread adoption of smartphones and tablets in the enterprise is driving the trend towards the consumerization of IT. Yet, most enterprises are still struggling to supply end users with the tools they need to do their jobs in an efficient manner.
The podcast explores the role of enterprise app stores for PCs, software usage data and the changing nature of IT. Dana Gardner, principal analyst for Interarbor Solutions, moderates this enterprise app store discussion with panelists: Tony Baer, principal analyst for Ovum; Richard Copland, principal innovation consultant for Logica; and Michael Swindell, senior vice president of products and marketing for Embarcadero Technologies.

This podcast is based on the white paper “The App Store Model Comes to the Enterprise,” written by Ovum’s Baer. In the podcast, Baer explains that as IT departments try to contain costs and gain better control over software licensing and tooling, the enterprise app store model provides faster results. Copland discusses the social and economic impact of Embarcadero’s AppWave enterprise app store model, and Swindell discusses the importance of usage so organizations can determine where to invest in software.
Listeners can access the podcast “How Enterprise App Stores Help Drive Productivity,” on iTunes or at Read a full transcript here: 
About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100, and an active community of more than three million users worldwide, rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.


 enterprise app stores
 software development tool
 IT asset management
 self-service IT
 application development

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