Deliver Your News to the World

iPhone Application Development Company Creates App that Ultimately Save Lives

Eye Phone Group works with Ize-T to develop a fun app, every purchase helps save a life.


When Matt White and Nathan Ooley first met over the phone, there seemed to be an instant connection. White, owner of children’s t-shirt company Ize-T (, had approached Ooley with an idea for an iPhone application for his t-shirt business. Ooley is president of Eye Phone Group, a mobile application development company based in Minneapolis, MN, and was a natural fit for White’s needs.
What struck Ooley most was not just the app idea itself, but rather the idea behind the app. Ize-T’s slogan is “T-shirts for kids, by kids, to help kids.” With every shirt purchased, an insecticide-treated bed net is donated to help protect innocent kids in sub-Saharan Africa. A deadly disease that kills nearly 2,000 children every single day, malaria is totally preventable; and a single bed net can help to save the lives of two young children. White’s idea was to create a paid app through which every purchase would also cover the cost of one bed net.
“I loved that it was not just about the app and what it would do,” said Ooley, “but it was more about how the app led to a greater cause.”
The iPhone development team at Eye Phone Group worked with White and Ize-T to build an fun app that let’s users either take a picture or choose an image from the photo gallery and then virtually design a custom Ize-T shirt that gets placed on the body of the person in the image. There are several shirt options from which to choose, including colors and designs; and the app includes male and female variations, as well.
This was the first time White had worked with iPhone app developers, and he was very pleased with the process – from initial strategy to working with Apple to be included in the App Store.
“Nathan and the entire Eye Phone Group team did a great job all around,” explained White. “They took the time to really understand what we wanted to do, and throughout the process they helped me understand how things were moving along and answered all my questions.”
Eye Phone Group works with small companies like Ize-T, as well as medium to large organizations, to develop mobile applications for business and consumers. For those interested in application development for iPhone, iPod, iPad, Android or BlackBerry devices, Eye Phone Group can be reached at 1-888-636-1557 or
About Eye Phone Group, LLC
Eye Phone Group is a Minneapolis, Minnesota-based mobile application development firm that focuses on practical, innovative tools for consumers and businesses. Founded in 2007, Eye Phone Group partners with corporations, agencies, development firms and individuals to create user-friendly mobile applications that simplify work and life. For more information, visit


 iPhone app developer
 how to market apps
 Android app development
 iPhone developer
 Blackberry app developer

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.