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ROLF Group Signs with HP to Move Technology Infrastructure into the Cloud


Russian auto retailer to improve costs and flexibility with cloud- and utility-based computing model

MOSCOW - ZAO Hewlett-Packard AO today announced an agreement with ROLF Group, a leading Russian importer and retailer of cars, to migrate ROLF’s information technology (IT) and applications infrastructure to an HP cloud environment, enabling greater flexibility and aligning IT costs with business needs.

Migrating ROLF’s IT and applications infrastructure to a utility-based, private cloud-computing environment will give ROLF’s IT staff more flexibility in managing the company’s technology infrastructure. Operating in a cloud environment also will allow staff to rapidly scale IT services up and down to meet changing business needs. ROLF expects the move to result in substantial economic benefits, including the complete elimination of data center maintenance costs.

“In the retail world, it’s critical to align business needs and IT capabilities to ensure our customers have what they need delivered with the best service,” said Artem Pletnev, IT operation director, ROLF Group. “HP’s comprehensive cloud solutions, paired with its rich experience implementing in complex business settings across multiple industries, give us confidence this solution will meet our future requirements for the best price and performance.”

HP will deliver Utility Services supporting ROLF’s migration to a private cloud- and utility-based computing environment, giving the company access to next-generation technology with priority-based computing capacity, data storage and backup levels to meet its needs with minimal cost and environmental impact.

As a part of the agreement, HP will transition all of ROLF’s email system and support for enterprise business applications – including its enterprise resource planning, corporate portals and email – to a private cloud.

ROLF will use multiple types and combinations of HP cloud services based on its needs. ROLF also will have access to HP’s enterprise cloud-computing services as a foundation for implementing a more comprehensive cloud strategy in the future.

HP will provide private cloud-computing services from Germany. ROLF also will benefit from remote data center support delivered from HP Best Shore global delivery centers in Central and Eastern Europe.

“Technology is the great enabler for retailers to connect with today’s consumers, who expect instant access,” said Vladimir Zaitsev, manager, HP Enterprise Services, Russia. “HP will provide modern, cost-effective technologies delivered by a deeply experienced team to help ensure ROLF is able to focus on serving customers and expanding its business.”

HP is helping ROLF Group in its journey to become an Instant-On Enterprise. The Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

HP’s premier client event, HP DISCOVER, takes place Nov. 29 - Dec. 1 in Vienna, Austria. The event showcases how organizations can get started on their Instant-On Enterprise journeys.

About ROLF Group

The ROLF Group is one of Russia’s leading automotive businesses and is one of the largest importers and retailers of foreign-brand cars in the country. Celebrating its 20th anniversary in 2011, the privately owned group is a market leader across each of its businesses: new vehicles and spare parts distribution, vehicles sales and servicing, financial services, and finished logistics.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of growth strategies, transformation initiatives and restructuring plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of growth strategies, transformation initiatives and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.


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