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Sales Lead Video Released

Mercury Leads a leading B2B Sales lead and business development company releases a new video on opening the doors to the C-Suite and increasing sales ready opportunities for their customers.


Denver, Colorado - September 26, 2011 – Mercury Leads, Inc. a business development company recently released a video of their unique sales lead generation process. The video focuses on lead generation and how to penetrate and sell to the C-Suite.

Mercury Leads founder and President Paul J. Plvan cites Mercury’s’ experience over several years, and many industry verticals generating high quality sales leads. In particular 4 important areas of the process are identified.

"Sales lead generation shouldn’t be treated as a one-time affair. The higher the price and complexity of the product or service, the length of the sales cycle and most importantly the fact that today’s executives are barraged with supply-side solutions further clutters your opportunity to engage and motivate your sales prospects to take action. At Mercury Leads, we focus our lead generation effort on 4 key areas, targeting, process, people, and cultivation. Most data supplied by list compilers or the customers themselves isn’t accurate, with much of the data obsolete before we even start developing sales leads. We place a focus on eliminating waste prior to reaching out to our customers prospects. Our process includes deep product knowledge and training for our telemarketing specialists. The people part of our equation is tantamount to program success. Mercury Leads’ hires only pedigreed salespeople with a track record of achievement. This is critically important when trying to engage today’s C-level executives. Lastly, we recognize that the majority of any sales lead generation effort is going to result in a higher number of interested parties then sales ready opportunities; therefore lead cultivation becomes the order of the day. It’s not untypical for us to administer business development and lead generation programs that incorporate a multi-touch, multi-channel, approach to gaining audience for our customers with these busy executives. There could be up to 15 planned communication efforts during a single year.”

The video encapsulates Mercury Leads’ position as a partner with our customer’s becoming and extension of their company to increase sales lead flow and bottom line sales.

Mercury Leads is uniquely focused on sales lead generation. Principals Thomas Link, Paul Plvan, and Michael Cordova bring over 40 years combined sales lead experience to their business clients. For further information about Mercury Leads, call 303.435.1484, or visit the Web site:, or email


 sales leads
 lead generation
 B2B Sales Leads
 business development
 sales outsourcing

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