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Tru Luxe Jeans — As Seen in Women’s Wear Daily

Tru Luxe Jeans is showing the market how "bling" is done


September 23rd, 2011 — Tru Luxe Jeans, recently featured in WWD, is a line that marries impeccable fit with tasteful embellishments.

A breakaway favorite at this years “Magic Trade Show” in Las Vegas, Nevada, the brand makes no apologies for their winning formula. "Every customer and onlooker that approached our booth raved about the bling,” says Sam Klapholz managing partner of Sharon Young Inc. who produces the line.

Opening nearly 100 new accounts, Tru Luxe Jeans, which launched in Spring 2011, has staked their claim in the Billion Dollar Denim Market with a line of edgy and modern Missy jeans for women who love to sparkle.

In addition to the already successful boot and straight leg styles, Tru Luxe Jeans introduced a new relaxed boyfriend crop in addition to shorts and capri’s that will be headed to over 800 retailers this Spring. Tru Luxe Jeans is giving the market something to talk about, a line geared towards artfully designed denim that has something to satisfy every palate. And judging by the media response it is not just retailers and consumers that are jumping on board.

With recent editorial credits that include Upscale Magazine and Women’s Wear Daily, writers are taking note. “To us it’s an attitude not an age and that’s exactly what Tru Luxe is. An excellent-fitting jean in nice washes with good designs that retails under $100”, says Jeff Glick CEO of “Glicks” who was interviewed by WWD.

While contemporary brands aim to distinguish between “moms” and “daughters”, Tru Luxe Jeans is bridging the gap with a crossover fit that knows no boundaries. The brand who plans to double their growth next year credits their success to the collections comfort, classic washes, and artful design. It goes without saying that competitors of the brand may be feeling “blue” for some time to come.


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 Tru Luxe Jeans
 Missy Jeans

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