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QUALCOMM Brings Custom User-Interface Capabilities to U.S. Cellular’s easyedgeSM with the uiOne Solution


SAN DIEGO — May 25, 2006 — QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced an agreement with U.S. Cellular for customized user interface (UI) support based on QUALCOMM’s uiOneTM solution. Deploying uiOne signals the next stage in the evolution of U.S. Cellular’s easyedge wireless data service, powered by QUALCOMM’s BREW® solution.

The uiOne solution will allow U.S. Cellular to develop and deploy customized phone UIs, helping the operator easily and effectively promote applications to target groups of subscribers. The uiOne offering consists of an open and flexible combination of technologies and services that provide rich, integrated and dynamic user experiences on wireless devices.

“U.S. Cellular has been a model for success with the way it has deployed and marketed its easyedge wireless data service,” said Bob Briggs, senior vice president and general manager for QUALCOMM Internet Services. “The decision to deploy the uiOne offering, in addition to its existing BREW service, demonstrates U.S. Cellular’s focus on meeting the distinct, individual needs of its customers.”

“U.S. Cellular is committed to finding innovative ways to drive customer satisfaction,” said Alan D. Ferber, vice president of marketing and sales operations at U.S. Cellular. “The decision to work with QUALCOMM on deploying uiOne was made with our customers’ needs in mind and will truly improve their wireless experience.”

The BREW solution drives the discovery and delivery of wireless data services. BREW customers can benefit from several offerings, including: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the distinct needs of companies delivering mobile products and services around the world.

As of Sept. 30, U.S. Cellular, the nation’s sixth-largest wireless service carrier, provided wireless service to 5.3 million customers in 25 states. The Chicago-based company operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support and a high-quality network.

QUALCOMM Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the Company’s ability to successfully design and have manufactured significant quantities of CDMA components on a timely and profitable basis, the extent and speed to which CDMA is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 25, 2005, and most recent Form 10-Q.


QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. uiOne, deliveryOne, and marketOne are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.


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