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Elemental Brings Full Product Lineup and Expanded Presence to IBC 2011


Leader in multi-screen video processing showcases new technology, strategic partnerships and customer applications at this year’s exhibition

Portland, Ore. and Amsterdam, The Netherlands – – Elemental Technologies, the leading provider of video processing solutions that enable multi-screen content delivery, today announced its plans for the annual IBC exhibition at the RAI conference center in Amsterdam, September 9-13. The company brings its complete product suite to this year’s show to demonstrate the industry’s foremost adaptive bit rate multi-screen video delivery.

On the show floor, Elemental will provide an exclusive look at features and applications geared toward content programmers, solution providers and broadcasters. Highlights include:

*Live Video Streaming with Ad Insertion – Simultaneous real-time encoding of multiple video streams targeted to TV, PC, tablet and mobile platforms with support for user-inserted messages, SCTE-35 and SCTE-104.
*Programmable Image Overlay – Dynamically change graphics in a live output stream or vary the position of an overlay within a frame for content branding and tracking.
*Unified Video Management – Video management for multiple Elemental units that ensures reliability, redundancy and security through a centralized and easy-to-use interface.
*Image Processing Showcase – A close-up look at the dramatic video quality improvements available with Elemental’s powerful video processing software.

In collaboration with recently announced customer deltatre, Elemental will also show fast turnaround of Rugby World Cup 2011 match highlights for the official event website and mobile applications. In the demonstration, Elemental Server creates on-demand game clips and delivers them as 22 distinct adaptive bit rate outputs feeding seven different platforms.

In addition, Elemental will be a featured partner in SeaChange stand 1.C27. SeaChange will demonstrate ad insertion for new media using the award-winning Elemental Live system. For this application, the company uses SCTE-35 messages supplied by Elemental Live to insert downstream ads in real-time for delivery to Adobe Flash players and to Apple devices such and the iPad and iPhone.

IBC attendees can also join Elemental CEO Sam Blackman as he participates in a live panel interview, exploring the growth of the connected device market and the impact of multi-platform video delivery. The discussion, hosted at the NDS stand 1.A71 on Friday, September 9 at 16.30, will be moderated by industry journalist Chris Forrester and includes participants from Morega, NDS and Screen Digest.

Elemental will exhibit at IBC in hall 7, stand 7.H37. Those planning to attend the conference are invited to register here for a free 5-day pass (Select Elemental, use passcode 16606). Attendees interested in scheduling a meeting with Elemental can contact the Elemental team.

About Elemental

Elemental Technologies is the leading provider of video processing solutions that enable multi-screen content delivery. The company’s award-winning products help content programmers, service providers and broadcasters bring video to any screen, at any time – all at once. Seven of the top ten media companies in the United States, including CBS, Comcast and Disney, rely on unmatched solutions from Elemental. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more, visit and @elementaltech.


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