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Ericsson Response partners with SingTel Group for disaster communications


· First operator partnership for Ericsson Response

· SingTel to provide satellite services for emergency communication

· SingTel’s regional associates - Airtel, AIS, Globe, Telkomsel and Warid - to provide local resources to assist in disaster relief efforts

Ericsson (NASDAQ: ERIC) and Singapore Telecommunications Limited (SingTel) today announced a partnership to provide emergency communications services to support disaster relief efforts in South and Southeast Asia through Ericsson Response. This is a world’s first operator partnership for Ericsson Response.

The primary role of Ericsson Response, a volunteer initiative, is to establish essential mobile communications to support humanitarian agencies and other partners in carrying out their humanitarian and natural disaster relief work. Ericsson Response works in collaboration with several organizations such as the United Nations (UN) to meet their communication needs.

Under this partnership, SingTel will provide satellite services from countries where its regional mobile associates operate. In addition, the SingTel Group’s associates, Advanced Info Service (Thailand), Bharti Airtel (India), Globe Telecom (Philippines), Telkomsel (Indonesia) and Warid (Pakistan) will provide local resources to assist Ericsson Response’s relief efforts. This will allow for faster deployment of emergency communications services in the event of disaster.

This partnership supports the SingTel Group’s corporate social responsibility (CSR) regional disaster relief efforts, which include financial assistance, community rebuilding support and communication support for relief workers, in countries the Group operates in. For communication support, Ericsson Response was chosen as the best partner for implementation.

Hui Weng Cheong, SingTel CEO International says: “In collaboration with our regional mobile associates and Ericsson, we hope this partnership will help mitigate the effects of disasters in the region and make a difference to the communities in which the SingTel Group operates.”

“We have chosen to partner with Ericsson Response because of its expertise in disaster relief, and its existing relationships with the UN, the IFRC and NGOs in the region. This partnership is a demonstration of the SingTel Group’s commitment to provide readily available resources for disaster relief,” he adds.

Rima Qureshi, Senior Vice President of Ericsson Group and Head of Ericsson Response, says: "The SingTel Group is one of Ericsson’s most important global customers and we are honored to be their partner for their corporate social responsibility undertaking in South and Southeast Asia. We welcome this opportunity, together with the SingTel Group, to support humanitarian operations and the citizens of the region with standby disaster communication services, should the need arise.

“Since Ericsson Response was founded in April 2000, hundreds of Ericsson employees worldwide have volunteered, trained and deployed in 40 disaster relief operations in 30 countries. We are ready to use our experience and skill in disaster relief situations wherever and whenever needed.” she says.

In Southeast Asia, Ericsson Response has already supported projects in Vietnam, Indonesia and Pakistan. The team was called on following the Asian Tsunami of 2004.

Other countries where the initiative has been deployed include Haiti, Tanzania, the Democratic Republic of the Congo, Iran, Panama, Sudan, the US, Turkey, Kosovo and Lebanon.

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About SingTel

SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with 416 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. It also has a network of 35 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States.

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 180 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.


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