Philips introduces latest range of advanced consumer products at IFA Berlin

Berlin, Germany – At this year’s Internationale Funk Ausstellung (IFA), taking place in Berlin from September 2-7, Philips is introducing new advanced consumer products in personal care, health and wellness, domestic appliances, lifestyle entertainment and television.



“Innovation and brand are the growth engines of Philips,” Philips Consumer Lifestyle CEO Pieter Nota said. “Consumers value brands they can trust, brands that continue to excite them with innovation. Philips is one of the top 50 brands in the world and at this year’s IFA, we are once again demonstrating our commitment to meaningful innovation.”



Highlights of our innovation leadership include Philips’ four European Imaging and Sound Association (EISA) 2011-2012 winners. Philips was awarded European 3D TV of the year, European Green TV of the year, European Compact System of the Year and European HT Compact System of the Year.



In the area of oral healthcare, the Philips Sonicare AirFloss will be showcased. The AirFloss is the biggest innovation in oral healthcare for many years, it uses rapid bursts of water and air for superior interdental cleaning. In male grooming, the new AquaTouch shaver will be on show, it builds on the growing trend for men to have a wet shave using an electric shaver. Innovations for the home include the Philips PerfectCare Iron, which uses revolutionary steam technology to allow all fabrics be ironed at just one temperature, and the Philips Saeco Intelia, the first ever fully automated espresso machine to be certified with an in-cup quality label by Centro Studi Assaggiatori Italian Tasters.



Philips Lifestyle Entertainment will introduce the latest additions to the successful Fidelio docking speaker range, including Philips’ first docking speakers for Android devices. With these additions, Philips now has a leading range of music systems for both the Apple and Android user. Philips is also entering the high-end headphones category, launching the Philips Fidelio L1 headphones.



Introductions from Philips Television demonstrate continued commitment to excellence in picture quality, design, cinema proportion 3D TV and SmartTV. Along with the EISA award winning Philips 46 inch 9000 series TV, Philips will showcase the latest addition to the range of cinema proportion televisions, the Cinema 21:9 Platinum Series LED TV. Also on show, the award winning DesignLine, a new range of LED TVs that break the mould in TV design and Europe’s greenest TV, the second generation Econova ECO Smart LED TV. The Econova consumes 60% less energy than LCD TVs thanks to LED lighting technology.



For more information on Philips at IFA, please visit:

www.ifa.philips.com
The Philips booth located in Hall 22
The Philips press conference on September 1 in Hall 22 from 12:00-13:00 CET



Editors notes:

The EISA Awards are chosen annually by panels representing more than 50 prominent Photo, Video, Audio, Home Theater and Mobile Electronics magazines from up to 20 European countries.



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.