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Claritics Brings Advanced Analytics and Optimization to Mobile Games and Applications


WEBWIRE –

Also launches new self-serve onboarding and easy instrumentation process to help developers get started in about an hour

Mountain View, CA – August 23, 2011 – Claritics (www.claritics.com), the leading Social Intelligence (SI) solution for app developers and online marketers, announced today that it now offers full support for games and applications on the Android platform. Previously available only for social and Web-based platforms, the release of Claritics’ Social Intelligence suite on Android now brings mobile developers access to the industry’s most advanced analytics and optimization tools, including the company’s unique, dynamic cohort tracking and its in-depth user segmentation and targeting capabilities. Developers can sign up for free and onboard directly, in about an hour, at www.claritics.com.

Claritics’ cloud-based Mobile Analytics platform provides robust analytics and actionable insights to help mobile app developers accelerate their user acquisition, engagement and monetization campaigns. Developers can analyze user activities and behaviors in real-time to gain immediate insights into which content, features and campaigns are most effective—while also zeroing in on what might not be working so well. For marketers, Claritics provides robust audience segmentation capabilities based on device type, carrier type, campaigns, location and other factors to help target users more effectively and optimize referral sources.

Claritics’ Mobile Analytics solution features:

  • Easy Onboarding – Improved self-serve sign-up and instrumentation process reduces amount of development work required to get up and running by about 80%
  • Dynamic Cohort Analysis – Track users by cohorts and analyze behaviors over a chosen period of time; define cohort groups dynamically using a number of characteristics and behaviors
  • Custom Funnel Analysis – Define custom conversion funnels and conduct in-depth funnel analysis to better understand engagement and monetization conversions
  • Granular User Segmentation – Segment users based on any variation of behaviors and demographics to optimize the user experience and deliver more targeted products and offerings.


“Most mobile analytics solutions on the market today only provide very rudimentary aggregated analysis of user behaviors, failing to give app developers the tools they need to truly understand what’s going on within their apps,” said Raj Pai, Claritics’ co-founder and chief executive officer. “Our focus is on providing not just a complete view of user trends but also on giving Android developers quick, actionable segmentation insights that have a significant impact on app conversions and ultimately revenue.”

Unlike other Android analytics solutions, Claritics provides robust analytics that combine speed, agility and actionable insights with sophisticated targeting and segmentation capabilities. Built from the ground up for the Android platform, Claritics’ analytics tools optimize event collection and storage on Android devices and efficiently handle synchronization of events based on network connectivity speeds. Claritics’ Mobile Analytics platform ships with pre-defined user segments to simplify cohort analysis and funnel tracking, but also enables developers to create their own cohorts and custom events as well.

To sign up with Claritics and download its Mobile Analytics SDK, developers can visit www.claritics.com.

About Claritics
Claritics is a social intelligence company that delivers rich analytics for immediate, actionable insights to help social and mobile app developers and marketers reach faster, smarter decisions. The company is the first solution of its kind to turn analytics into automated business processes that improve its customer’s reach, retention and revenue campaigns on the fly. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game developers, marketers and social commerce companies make immediate improvements to their businesses. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in data analytics and marketing automation. For more information, visit www.claritics.com.

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