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Jaguar Land Rover Shifts Into High Gear in Brazil With SAP


SAP® Business One Application Surpasses 30,000 Customer Mark in Style With Luxury Car Manufacturer

SAO PAULO, Brazil - Jaguar Land Rover (JLR) Brazil, a Sao Paulo-based subsidiary of Tata Motors, is using software from SAP AG (NYSE: SAP) to manage the growing demand for its luxury automobiles. With the support of the SAP® Business One application, designed for small and midsize enterprises (SMEs), car manufacturer JLR Brazil is able to manage and automate its most critical and complex functions, including logistics, financials, inventory and tax compliance.

As the 30,000th customer running SAP Business One, JLR Brazil is one of many growing organizations around the world that relies on the application to manage changing business needs. Specifically, JLR Brazil faces complex government regulations, taxation and inventory control on the cars shipped to the subsidiary from its United Kingdom headquarters. The subsidiary consistently sells all its cars and has experienced unprecedented growth in the past two years while only increasing staff by 20 percent.

“SAP Business One scaled to meet our increasing business demands and helped us to closely manage our growing inventory,” said Luis Moreno, chief financial officer, Jaguar Land Rover Brazil. “The software gives us exactly what we need - a stable foundation for growth, now and in the years to come.”

With assistance from SAP-certified channel partner RAMO, JLR Brazil implemented SAP Business One in January 2010. It also implemented a custom add-on for intercompany integration from Mastersaf, a Brazil-based company that develops fiscal and accounting software. The add-on addresses the specific tax and regulatory challenges of doing business in Brazil. With the help of SAP Business One, JLR Brazil is now able to complete closing processes only seven days after the end of the month and fulfill all of its tax and accounting obligations in a timely manner.

“Now, more than ever, subsidiaries need a cost-effective solution that lets them respond quickly to the needs of their local market, as well as one that provides instant, transparent integration with their headquarters” said Nigel Montgomery, research director, Gartner Research. “Forcing an overly complex solution on subsidiaries can overwhelm local business units and undermine overall performance.”

“SAP Business One helps growing companies like JLR Brazil focus on their core strengths and allows SAP to help automate the rest,” said Eric Duffaut, global president of ecosystems and channels, SAP AG. “As the 30,000th customer of SAP Business One, JLR Brazil serves as a prime example of SAP’s continued focus and commitment to providing integrated solutions to meet the needs of today’s SMEs.”

SAP Business One is one of three SAP applications for small business and midsize companies, which comprise more than 78 percent of the organizations running SAP software worldwide. For more information, visit the SAP Business One page and the SME newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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