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Swisscom Mobile, Sicap and Atrua Improve Usability of GSM Mobile Data Services


Partnership Opens Door to Speed, Simplicity and Security

Cannes, France, 02/15/2005 -- Today at the 3GSM World Congress in Cannes, Swisscom Mobile, Sicap and Atrua Technologies announced that they have partnered to improve usability of GSM mobile data services and enable a new class of mobile network capability through solutions built on Atrua’s intelligent touch control technology. The companies are demonstrating one-touch controls that provide easy, rapid, and secure access to services available on Swisscom Mobile’s network.

The collaboration between Swisscom Mobile, Sicap and Atrua enables attendees of this year’s 3GSM World Congress to see first-hand how easy it is to utilize these innovative capabilities. By merging each company’s respective strengths, users are able to simply slide their finger across an Atrua Wings intelligent touch control device on their mobile phone that recognizes their fingerprint and instantly provides access to an on-line site, a service or product, or a physical location. For example, with one touch users can automatically gain access to a site selling concert tickets, and with another touch securely provide credit card information for a ticket purchase. Data for the transactions are stored securely on the Subscriber Identity Module (SIM), which enables users to carry their personal profile from one mobile to another.

“Swisscom Mobile subscribers expect advanced new capabilities for service providers, but also count on us to make those capabilities easy to use,” said Christian Petit, Head of Product Marketing and member of the Swisscom Mobile Executive Board. “By partnering with Atrua and Sicap we are able to make it very easy for users to access advanced new mobile data services such as secure physical access to offices, hotel rooms and automobiles, as well as one-touch access to on-line services.”

“We are pleased to partner with Swisscom Mobile and Sicap to demonstrate how Atrua’s solution not only makes using data services simple, but also enables whole new classes of applications,” said Anthony Gioeli, president and CEO of Atrua. “Intelligent touch controls solve a host of usability issues to provide fast, easy and secure access to mobile data services.”

“Together with Atrua and Swisscom Mobile, we are demonstrating how users can use their mobile phone to quickly and securely navigate to on-line locations, confidently pay for products, and even gain access to physical locations,” said Joos Cadonau, Product Manager, Sicap. “Using Sicap’s Smart Access Module users securely store personal profile information such as fingerprint data, passwords and credit card numbers on a SIM, which works with Atrua’s intelligent touch processor to provide users with easy access to beneficial mobile data services and give them peace of mind knowing that their transactions are more secure.”

An acknowledged innovation leader in mobile networks and services, Swisscom Mobile is part of Switzerland’s largest telecom operator and is the country’s largest and most innovative mobile operator. Constantly developing new ideas and the needed intellectual property to bring value to their customers, Swisscom Mobile is considered to be a test market for their partner Vodafone.

A leader in SIM and Over-The-Air (OTA) applications and solutions, Sicap is one of the two independent OTA vendors. The company is also the market leader in Unstructured Supplementary Service Data (USSD) gateways and provides a wide range of advanced charging and rating solutions. Applying their broad expertise, Sicap is known as a pioneer in the development and deployment of OTA rechargeable prepaid SIMs. Serving mobile network operators worldwide, the Smart Access Module enhances Sicap’s product portfolio and represents a simple way to offer subscribers added functionality while increasing potential revenues.

Atrua Wings™, Atrua’s flagship product line, provides a compelling value proposition to both mobile phone makers and network operators by providing advanced controls that improve the usability of mobile phones through easy mastery of games, multimedia applications and mobile data services. Utilizing the company’s proprietary intelligent touch processing technology, Atrua Wings detects and converts intuitive finger movements into rich and responsive control capabilities. Phones equipped with Atrua Wings are enabled with one-touch commands that accelerate m-commerce and other mobile transactions as well as advanced user controls that enhance the mobile gaming experience and improve handset navigation.

About Swisscom Mobile

Swisscom Mobile is number one in the Swiss mobile communications market with a market share of around 65%. In 2003 Swisscom Mobile generated revenues of CHF 4,1 billion. The company has about 3.9 million NATEL® customers. Since 1 April 2001, Swisscom Mobile has been a public limited company in which Swisscom Ltd has a 75% shareholding. The British Vodafone Group, global market leader in mobile communications, has entered into a strategic partnership with Swisscom Mobile taking a 25% holding. The NATEL® network (GSM900 and GSM1800) supports all technologies such as HSCSD, GPRS and has been expanded with Public Wireless LAN in popular places. With 99.7% coverage, it is Switzerland’s best mobile network. It is also the only one to provide access to more than 390 mobile networks worldwide in about 170 countries. In July 2004, Swisscom Mobile was the first Swiss carrier to put its UMTS network into operation. And late summer 2004 saw the rollout of Mobile Unlimited, the world’s first PC data card to support the three mobile transmission technologies WLAN, UMTS and GPRS, and offer seamless selection of the fastest available network.

About Sicap

Sicap is a software company based in Bern, Switzerland, that develops and provides mobile applications and network products for GSM operators. Sicap’s goal is to continuously improve and innovate by adding value through ingenuity. Since 1995 Sicap has focused on cost-effective products and solutions that minimize infrastructure upgrades, thereby ensuring a quick return on investment for Sicap’s customers. Sicap provides solutions in the areas of Charging and Rating and Over-The-Air. For further information on Sicap please visit

About Atrua Technologies, Inc.

Atrua Technologies, Inc. is the industry’s leading provider of intelligent touch controls, a new class of user input device that improves ease of use and convenience for advanced applications and services on today’s mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company has created Atrua Wings™, a family of products that utilize Atrua’s touch processing technology to convert finger movements into user commands. Designed for mobile devices, Atrua Wings enables one-touch commands that increase gaming excitement, accelerate access to mobile data services, secure financial transactions through fingerprint recognition, and improve navigation. The company’s backers include Nokia Venture Partners, Ericsson Venture Partners, Acer Technology Ventures, NeoCarta Ventures and Intel Capital. For more information, please visit

All Atrua product names are trademarks of Atrua Technologies, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.


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