KraftMaid Recognized as Customer Satisfaction Leader

J.D. Power and Associates Awards Masco Cabinetry Brand Top Honors


Taylor, Mich. -KraftMaid® Cabinetry, a leader in the semi-custom cabinetry industry and the anchor brand of Masco Cabinetry, was awarded highest honors in kitchen cabinet customer satisfaction by J.D. Power and Associates’ 2011 North American Kitchen Cabinet Satisfaction Study™*.

The 2011 North American Kitchen Cabinet Satisfaction Study measures customer satisfaction among homeowners who purchased kitchen cabinetry in the previous 12 months. The study is based on responses from more than 1,200 respondents and was fielded over the course of March and April 2011. Overall customer experience was evaluated by five categories: ordering and delivery; operational performance; design features; price; and warranty. KraftMaid Cabinetry led the competitive field in the study, ranking highest in three of the five categories: ordering and delivery; operational performance; and design features.

“We are honored to receive this distinction and be recognized as a leader in customer satisfaction by homeowners across the United States,” said Mark Ayers, vice president of marketing for KraftMaid. “And we are grateful for our teams of artisans, designers, engineers and customer service specialists who have made customer satisfaction their top priority. It is their dedication to building long-lasting, quality cabinetry that has made this award possible.”

This year, KraftMaid Cabinetry launched its largest product collection to date. With more than 30 cabinet doors and more than 24 finishes and 100 hardwood choices, there are thousands of ways homeowners can create a cabinetry style that matches their own lifestyle. In the 2011 collection, complete with the KraftMaid limited lifetime warranty**, cabinets are available in maple, oak, cherry, birch and hickory. The new finish options include a range of painted options, such as Sage, Cardinal or Patina. The newest hardware collection introduces 12 options ranging from classic to contemporary in finishes like Polished Nickel, Antique Pewter with Copper and Dark Brushed Bronze.

For more information, visit www.kraftmaid.com.

About Masco Corporation
Masco Corporation is one of the world’s largest manufacturers of brand-name consumer products for the home and family, including Behr® paint, BrassCraft® water supply products, Delta® and Hansgrohe® faucets, bath and shower fixtures, KraftMaid®, Merillat® and Quality™ cabinets and Milgard® windows and doors. Masco is also a leading provider of services that include the installation of insulation and other building products through Masco Contractor Services and Masco Home Services. For more information on the Masco family of brands, visit www.masco.com.

About KraftMaid
KraftMaid Cabinetry leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 100 trend-on door styles and more than 45 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid® cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com.



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*Name of Study: J.D. Power and Associates 2011 U.S. Kitchen Cabinet Satisfaction Study™
Claim Awarded to: KraftMaid Cabinetry
Claim: “Highest in Customer Satisfaction with Cabinets”
Disclaimer: KraftMaid Cabinetry received the highest numerical score among cabinetry brands in the proprietary J.D. Power and Associates’ 2011 U.S. Kitchen Cabinet Satisfaction Study™. Study based on 1,207 consumer responses measuring 7 companies and measures opinions of consumers who purchased kitchen cabinets within the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in March and April 2011. Your experiences may vary. Visit jdpower.com.
J.D. Power and the J.D. Power award are the marks of J.D. Power and Associates.

**Masco Cabinetry LLC extends a Limited Lifetime Warranty on its KraftMaid Cabinetry for as long as you reside in your home. For details, visit www.kraftmaid.com.