Dillard’s, Inc. Reports July Sales Results

Little Rock, Arkansas - Dillard’s, Inc. (DDS: NYSE) (“Dillard’s” or the “Company”) announced today that merchandise sales (“sales”) for the four weeks ended July 30, 2011 were $458,493,000 compared to sales for the four weeks ended July 31, 2010 of $425,150,000. Total sales increased 8%. Comparable store sales increased 9% for the four weeks ended July 30, 2011.

Sales for the 13 weeks ended July 30, 2011 were $1,424,621,000 compared to sales for the 13 weeks ended July 31, 2010 of $1,358,089,000. Total sales increased 5%. Comparable store sales increased 6% for the 13 weeks ended July 30, 2011.

Sales for the 26 weeks ended July 30, 2011 were $2,885,461,000 compared to sales for the 26 weeks ended July 31, 2010 of $2,790,471,000. Total sales increased 3%. Comparable store sales increased 4% for the 26 weeks ended July 30, 2011.

During the four weeks ended July 30, 2011, sales were slightly above the average total Company trend in the Central region, consistent with trend in the Eastern region and below trend in the Western region. Sales in men’s apparel and accessories were significantly above trend during the four-week period ended July 30, 2011. Sales in the home and furniture category were significantly below trend.

Dillard’s, Inc. is one of the nation’s largest fashion apparel and home furnishing retailers. The Company’s stores operate with one name, Dillard’s, and span 29 states. Dillard’s stores offer a broad selection of merchandise, including products sourced and marketed under Dillard’s exclusive brand names.