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29 million in Vietnam to enjoy high-quality video on their mobiles


· Mobifone signs contract with Ericsson for mobile video optimization

· 29 million Mobifone subscribers to gain improved real-time viewing experience on their mobiles

· Mobifone, one of the first operators worldwide to obtain the most advanced and efficient mobile video technology available

Mobifone, one of Vietnam’s leading mobile operators with 32 percent of the country’s mobile communications market, has chosen an Ericsson (NASDAQ:ERIC) solution for combined bandwidth and mobile broadband traffic optimization. Mobifone is a wholly-owned subsidiary of the VNPT Group, and is top ranking in terms of quality of service, revenue, and ARPU.

Thanks to the solution that resulted from a recent partnership between the video solutions provider Vantrix and Ericsson, the operator will be able to efficiently manage and optimize video content delivery over its nationwide mobile network. More than 29 million Mobifone subscribers will have the chance to enjoy faster and smoother video directly on their mobile phones.

By the end of 2011, video traffic will make up 52.8 percent of global mobile data traffic. To avoid the service disruptions and slower speeds that could result from increased video traffic, Ericsson and Vantrix recently partnered to bundle their respective services.

Le Ngoc Minh, Chairman of Mobifone, said: “Because of limited fixed network availability, we know Vietnamese people will view more video on their mobile devices than their PCs. Given the explosive demand for high-quality mobile video, we wanted a solution that could help decrease our transmission costs while providing an enhanced real-time viewing experience and faster downloads for our users. This combined solution met all our demands.”

Jan Wassenius, Head of Ericsson Vietnam,said: “With Mobifone’s impressive subscriber base, scalability becomes particularly crucial. In a highly populated country like Vietnam, where the fixed broadband market is still relatively small and video is set to become one of the network’s biggest traffic components, we are pleased to help Mobifone prepare for the coming growth in mobile video.”

The combined solution comes with many benefits. Vantrix’s Bandwidth Optimizer monitors network congestion and significantly reduces the size of videos - potentially saving the operator up to 70 percent in costs related to operating and upgrading the network - and Ericsson’s Multiservice Proxy (MSP) dramatically simplifies the network architecture. The Ericsson MSP effectively allows operators to reduce costs and provide a broader range of multimedia services over their networks.

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Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 180 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.


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