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WWJD--What Would Jesus Do--as an Investor in the “Enron Era”?


(EMAILWIRE.COM, May 18, 2006) Pittsburgh, PA -- What would Jesus do if He wanted to build an investment portfolio? Would He care about the types of businesses He invested in, or if they operated ethically? Would He care if a company made high returns, if it meant harming its employees and communities? These are the questions asked by Emmanuel Capital Management LLC (ECM), a new Pittsburgh-based investment firm.

Thomas M Franks CFA, the firm’s founder, is convinced that Jesus would care, and what inspired him to launch provides a new option for investors who wish to build their portfolios in a purposeful way. Its unique service combines the best attributes of investing into one neat package. identifies a diversified investment portfolio that is attractive from a Christian perspective--using the Bible as its foundation--while still earning solid returns. Subscribers of the company’s monthly e-newsletter can access the recommended “model portfolio”, and then use it to invest on their own or automatically through a free auto-trading service.

Mr. Franks develops a model stock portfolio by first eliminating businesses which provide products and services that conflict with Christian values. He then finds companies which have exemplary governance and corporate citizenship, through research not readily available to the investing public. As a final step, he applies rigorous financial analysis techniques to select firms that should also outperform the US general stock market, as his model portfolio of 25 stocks handily did in 2005, as measured by the S&P 500 Index.

ECM’s approach is distinct from socially-responsible investing (SRI). Today, SRI funds focus primarily on environmental and social issues, while ECM emphasizes religious and moral criteria.

Tom Franks founded ECM and Moral Investors.Com, after 23 years in the investment management field, to combine his greatest passions--his Christian faith, the financial markets, and the desire to make a positive difference. He believes that if investors showed they cared about more than just making money, there would be fewer corporate scandals and the world would be a better place.

Those who wish to subscribe to the e-investment newsletter, or learn more about Emmanuel Capital Management’s other services, should visit


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