Mercedes-Benz opens Advanced Design Center in Beijing

Beijing/China

With the growing importance of the Chinese auto market as it increasingly influences changing needs and trends, Beijing saw the grand opening of Daimler’s fifth Mercedes-Benz advanced design studio worldwide. Covering almost 1,000 square meters, this latest studio will contribute to the future designs of Mercedes-Benz automobiles.

The new Mercedes-Benz Advanced Design Center will serve as a seismograph, recording and analyzing stylistic trends to incorporate into the creative process, adding to the four other global design studios based in Germany, Italy, Japan, and the USA.

With 10 staff members from different countries, including France, China, Malaysia, Japan, and the Philippines, the multi-cultural environment allows for a complete international approach, enhancing creativity in the development of mobility solutions for the world – both for the interior and exterior design of future generation vehicles.

Although Daimler has now dedicated the design studio in Beijing, there has actually been a design office here since the beginning of 2009, working on various projects as the smart escooter concept project shown at last year’s Paris Auto Show.