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Butlins Strikes Gold at Customer Service Awards


The Butlins sparkle has netted a double award win at the prestigious Customer Service Training Awards 2011. Crowned winners of the Tourism and Leisure Training Team Award, Butlins also scooped the Overall Winner Award in the Training Team category, beating companies across the retail and financial sectors.

The awards celebrate the best practice in Customer Service across the UK. This year’s judging panel was made up of industry experts who assessed finalists on creativity, results and both team and personal development.

Butlins has been praised for its Roadmap training, during which all team members learn about the culture and history of the brand and how Butlins distinguishes itself from its competitors by offering Sales and Service Superiority.

Instead of using bespoke trainers to conduct these sessions, Butlins Roadmap is coached by likeminded ‘Navigators’, team members in a multitude of different roles hailing from all areas of the business.

This bespoke training is provided across all three Butlins beachside resorts, Bognor Regis, Minehead and Skegness, focusing on Customer Service and how critical this is to both the team member’s role and their guests at the resorts.

Drew Stevens-King, Head of Development and Culture said: “It’s a real honour to win this award, not just in our sector as we did last year but the overall Training Team Award as well. We are lucky to be a group of people who truly believe in our company and the values it was founded upon, and more than anything we want guests to have an unforgettable holiday.

“These awards prove just how seriously we take the responsibility to look after holidaymakers at Butlins, and it’s a real credit to our big-hearted team across all three resorts.”

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For more information contact Patrick Reed or Danielle Wright at Consolidated PR on 020 7781 2300/ or

Notes to editors:
Butlins has three beachside resorts, Bognor Regis (West Sussex), Minehead (Somerset) and Skegness (Lincolnshire) and welcomes around 1.5m guests per year.
Butlins won the Tourism and Leisure Training Team Award, as well as the Overall Winner Award in the Training Team category at the Customer Service Training Awards 2011.
Butlins clinched the title of Best UK/Domestic Tour Operator at the British Travel Awards in 2010, along with the UK Customer Experience Award in Travel, Leisure and Tourism in the same year. It is part of Bourne Leisure Ltd which also owns Warner Leisure Hotels and Haven Holidays.


 Family holidays
 Bognor Regis

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