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American Greetings Introduces Stick2It™ Decals and Skins


WEBWIRE

Cleveland, Ohio -- Just in time for the back-to-school shopping season, American Greetings Corporation (NYSE: AM) has introduced a new line of decals and skins for cell phones, laptops, home, apartment, and dorm room walls, cars and anywhere consumers want to add their own personal style. The fun new collection, called Stick2It, leverages the greeting card company’s expertise in developing clever humor and unique art to create a line that is sure to catch many an eye. Consumers can now find Stick2It products in the greeting card aisle at select retail locations.

A total of 36 different designs can be found in the Stick2It collection all featuring a mix of humorous, clever, and trendy styles. Designs include everything from faux security camera decals that can adorn a dorm room and the offbeat fun of a paparazzi photo decal for the bathroom to a boom box laptop skin and the nostalgia of an old-school video game controller skin for a cell phone.

“Personalization continues to be an important societal trend, especially among younger shoppers, and we developed the Stick2It collection with their needs in mind,” said Barbara Eifel, product manager at American Greetings. “The mix of formats and variety of designs reflect the range of interests that we know these consumers have, and we know they’ll love adding their own style to everything with their favorite decals and skins.”

For more information on Stick2It, including where to find the products in your area, visit the official product page at www.americangreetings.com/Stick2it.

For more information on American Greetings, including store locations, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company’s online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.



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