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Simone & Son Offers Stream of Ring Customization to Customers


HUNTINGTON BEACH, Calif., July 2011 – Simone & Son, Southern California’s premier jeweler specializing in custom Orange County jewelry, today announced a new online streaming video service that will allow customers to watch their custom engagement rings be created live over the internet. This new service will allow customers to be more connected to the ring making process and not have to wait until they pick up the ring to see their customization ideas come to life.

“Simone & Son is already well known in the jewelry industry for its ability to expertly customize a engagement ring with just about any design idea a customer may have, “ said Shant Dakessian, designer and certified Gemologist, Simone & Son. “We are also well known for our meticulous custom designing that is done both by hand and by 3D modeling and rendering, the latter of which gives us freedoms that allow us to take our prototypes to the next level. It would only make sense, then, that Simone & Son is one of the first jewelry companies out there that allow you to watch the customization process from the comfort of your own home. Customers can now request a screen share that can be streamed directly to you computer so that you can see their customized ring being created by our expert craftsmen in real time. It’s not often that you can see a master create something that you customized yourself. It’s even rarer that you can see it for something as important as an engagement ring.”

Simone & Son, an elite and prestigious jeweler, specializes in giving customers dazzling and ornate rings with a personalized touch. Employing gemologists who have trained at the prestigious Gemological Institute of America, Simone & Son can create powerful pieces of jewelry that can be matched to each couples personalities and expectations for their perfect wedding ring. With these options for customization, couples can either choose to purchase the ring as is, or incorporate designer touches and or engraved messages onto a ring that they will wear for a lifetime. With dozens of wedding ring options for a summer wedding, a couple can be sure that they will find the perfect wedding ring to match their pledge of eternal love.

By utilizing the advancement in technology and computer aid, there are virtually no limitations on the exquisite works that the jewelers at Simone & Son can accomplish. By integrating modern prototyping technology models are able to be created in fine detail at a faster pace. With many years of cultivated craftsmanship and skill customers can ensure of receiving nothing but the highest quality work. Through the long passed down family tradition of making jewelry since 1945, customers can rely on the family presence and skill when choosing to customize their engagement ring.

About Simone & Son
Recognized as one of the premier Orange County jewelry design houses, Simone & Son’s family tradition of making fine jewelry dates back to 1945, in the South of France. Today, the award-winning design team produces exquisite fine jewelry, specializing in custom engagement rings. Simone & Son works with clients one-on-one to produce the most distinctive engagement rings and wedding rings Orange County clients will find. Any concept or design can be brought to life in the company’s full service showroom, which stocks G.I.A. certified diamonds that also are certified conflict free. Simone & Son’s staff can locate diamonds and gems from anywhere around the world, assuring the final piece will be a cherished heirloom for years to come. For more information, please visit or call 714-964-4012 for a free design consultation.

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