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Rugged Ways climbs new heights with web site launch


June 15th, 2011, Bangor – Rugged Ways, an outdoor clothing and equipment retailer, is working with SecureTrading, a top payment gateway services provider and the UK’s leading independent payment processor, to manage its global payments processing through its new web site.

Rugged Ways new site was designed and built by Ascensor, who work closely with SecureTrading for the payment processing, based on the company’s reputation of excellent customer service and a secure payment platform.

Sam Spence, Director at Rugged Ways, said, “We wanted a website to support our Skipton store in North Yorkshire. It was important that we found not only a company who understood what we wanted from a web site but that our payments system was robust and could properly support trading at all times.”

Tim Allitt, Head of Sales & Marketing, SecureTrading, said, “We’re delighted to be able to support the payments of a business like Rugged Ways which is venturing online for the first time. It’s crucial that when a business moves its products online that it is confident that its customers payments will be processed quickly and without issue so they receive a great experience regardless of the channel they choose to shop via.”

Ascensor built a filter system for Rugged Ways so that its customers can search for products via colours, sizes etc. Andrew Firth, Director, Ascensor, said, “It took us approximately four months to get the website operational. It needed to be built from scratch and we have worked hard on the search engine optimisation strategy. This is a big step for Rugged Ways and we’re delighted to be helping them on their journey.”

About Rugged Ways
Rugged Ways is an independent outdoor store based on the edge of the Yorkshire Dales in the town of Skipton. We feature a wide range of clothing and equipment from brands such as Icebreaker, Mountain Equipment and The North Face and a specialist fitting service on footwear brands like Salomon, Meindl and Zamberlan. Our friendly and experienced staff are always on hand to give advice in store or over the phone and our website can be found at

About SecureTrading
Founded in 1997 in the UK, SecureTrading is an independent payment processor that represents SMEs, medium and large organisations across a variety of industries. SecureTrading is fully PCIDSS Level 1 accredited and incorporates 2048-bit encryption, 3-D Secure and AVS Security Code into its payment processing systems. SecureTrading’s counter-fraud products make SecureTrading’s Payment System one of the safest ways to trade on line.

SecureTrading allows businesses to accept credit cards via internet merchant accounts and they offer the most comprehensive suite of counter-fraud services available and offer alternative Payment Methods such as PayPal and Ukash.
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