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Internet business with sales close to $900,000; now it’s for sale on eBay


Westlake Village, CA, February 10, 2005 -- Adena Surabian, founder of Safe & Secure Baby, is a specialist on child safety products. Her e-commerce storefront boasts over 300 of the best child safety products in the juvenile products industry including home, travel, feeding, and bath safety items. The website, which does close to $900,000 in annual sales, additionally offers gift registry and a referral program to put interested shoppers in touch with baby proofing experts.

But after four years in business, Surabian is ready to sell the business to the highest bidder in an eBay auction that starts February 06, 2005 and will run for ten days. Surabian says, “It seemed only fitting to sell the business using the same online capability that helped me start this business in the first place.” will have a reserve price of (will not sell below) $150,000 plus the cost of existing inventory. Serious buyers may contact Alex Wilson of “Wilson” and “West” at 310-312-6004 or at for financial details.

Another reason Surabian chose to sell her business on the internet is because online stores can be run from virtually any location in the world. Safe & Secure Baby receives an average of 1200 hits per day, completes 650-800 orders per month, and ships product to customers all over the United States. And Surabian is quick to point out, “with more emphasis on search engine ranking, this business would be even more successful. I have some terrific ideas for growing this business, but have been so swamped with orders that I haven”t had time to really implement those improvements. I“ll be happy to share that insight with serious buyers.”

Surabian is correct in assuming there is room for growth. According to a press release written by Maureen Flanagan for Evenflo in August 2004, “The U.S. market for juvenile products - which accounts for some $6.3 billion in annual retail sales - is projected to grow at a 4% annual rate. This growth will be driven by such trends as an increase in U.S. birth rates, stricter car seat safety regulations, and active parenting lifestyles.”

Surabian is closing the doors on her business to spend more time with her grandmother who has had some recent health issues. Both of Surabian“s grandparents worked at the Safe & Secure Baby warehouse in the early days doing order fulfillment and quality assurance. She says, ”My grandparents helped me get this business started and now it“s time for me to help them out. I”m fortunate to be in a position to do that"

About Safe & Secure Baby
Safe & Secure baby is passionate about providing parents, grandparents, and other care providers with the knowledge, products, and services needed to improve the safety of children everywhere. The company carries all of the top names in child and baby safety products including Evenflo, Britax, Kidco, Graco, Mommy"s Helper, Gerber, Prince Lionheart, and more — all at competitive prices.


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