Fujifilm Announces New Stylish Accessory Cases and Bags for Digital Cameras

FUJIFILM ANNOUNCES NEW STYLISH ACCESSORY CASES AND BAGS
FOR DIGITAL CAMERAS

Fujifilm Fashion Cases Let You Carry and Protect Your Camera in Style


VALHALLA, N.Y., June 20, 2011 – Today FUJIFILM North America Corporation announced its new 2011 line of digital camera accessory cases that have fashionable flair. The new cases range in colors and styles, and include quilted fashion cases, bowler-style bags and two rugged traditional bags for FinePix digital cameras. By offering new carrying cases and bag options for digital cameras, Fujifilm is giving customers a chance to express themselves with accessories that fit their lifestyle.

“These cases not only look great and let consumers make a personal style-statement, but they also protect the investment of a digital camera and increase its functionality by making the camera more portable,” said Marci Lane, product manager, FUJIFILM North America Corporation.

Quilted Fashion Cases
These colorful, fun cases protect compact and compact long-zoom digital cameras. They are made of 100% printed paisley cotton with a 3\4 zip opening, brushed metal hardware and a convenient wrist strap for easy carrying. The cases come in purple paisley and pink paisley, at a cost of $14.99.

Long-Zoom Bowler Bags
These trendy, oversized bowler bags protect long-zoom cameras and provide extra storage space for your additional camera – or non-camera – essentials. They have a faux crocodile finish, with dual zippers, handle and shoulder straps and two outer Velcro pockets. These smart cases come in black, red, navy blue and off-white, with a price of $39.99.

Rugged Traditional Bag
These sturdy, go-anywhere bags are made from hardy nylon with a textured, water resistant bottom and provide ultimate protection for large digital cameras. They include hand and
shoulder straps, an outer zipper pocket and plenty of storage room for extra camera gear. The bag comes in black, and retails for $39.99.

Hard Shell Action Case
These cases have a rigid and tough exterior and include a lanyard and carabiner clip for easily securing to your gear or backpack. The hard shell case comes in black, and retails for $17.99.

All cases are available now at www.ShopFujifilm.com.

To get the most out of your photographic experience, view the complete line of FUJIFILM digital camera accessories, including batteries, chargers, flash media and more, at http://www.shopfujifilm.com/category/fuji_accessories.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

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Contact Information

Matthew Schmidt

Manager Corporate Communications

Fujifilm

Contact via E-mail