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Irvine BMW Proudly Confirms, BMW Ranked #1 In Social Media Aptitude By Digital Innovation Think Tank L2


BMW Was Recognized By The First Ever Prestige 100®

June 8, 2011 – Irvine, Calif.- Irvine BMW confirms BMW announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches and jewelry and spirits and champagnes categories on the world’s fastest growing platform.

“ We are thrilled to have our brand recognized,” said Darren Richie, General Sales Manager. “We understand the importance of social presence and work hard to reach out to BMW drivers,” he said.

This is the First-Ever Prestige 100® Facebook IQ Index Evaluates Efforts of 100 Top Brands on the World’s Fastest Growing Platform.

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape.

For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at Don’t forget to become a fan of Irvine BMW on Facebook (, and become a follower of Irvine BMW on Twitter (


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 Prestige 100 Recoginized
 Ranked # 1 Social Media

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